The untapped opportunity of the halal market
SHARES
As the number of Muslims worldwide continues to rise, so too will the demand for halal-certified products.
Though halal food is a requirement for Muslims, it is not always easily accessible for those living outside of Muslim-majority countries. The nature of halal makes it challenging to determine whether or not a product qualifies simply by looking at it. While certain items like pork and alcohol are outright prohibited, many other considerations do not show up on a product label, such as how a halal animal like a cow or a chicken was slaughtered, or what the source of an enzyme or gelatine is. Therefore, achieving halal certification from a specialist organisation is essential for manufacturers wanting to make their products available to Muslim consumers.