Avi Freedman:
Yeah, and I've bootstrapped companies before where it's my company, I get to do what I want and if I want to go write code or build product, you could do that. But in larger business, when I was at above at net Akamai or at Kentik, you sign up from the beginning to say, anytime we can think of ways to do one or 2% better, we want to be thinking and challenging ourselves to do that. And poker is very much like that. If you play the same game for 20 years, you're going to be stale. So it's helpful sometimes to go into another medium and see the same lessons and try to bring them back to the core thing that I do.