Toys "R" Us teams up with Joe Fresh designer Mimran to launch new kids' clothing line
by Brett Bundale, The Canadian Press
Posted May 31, 2021 6:00 am EDT
Last Updated May 31, 2021 at 6:14 am EDT
HALIFAX — When Vic Bertrand took over the helm of Toys “R” Us Canada in late 2019, he took a hard look at the retailer’s operations.
He found two shortcomings with the store’s clothing: The collection was what he called “pedestrian” and sizes stopped at age two.
“We lacked expertise in the apparel business,” Bertrand says. “We had a pretty ordinary assortment of baby clothes – nothing magical, nothing ‘wow’.”