Broadcast. And going out in style. Thats our web video of the week. Every year when World Leaders gather to address the u. N. General assembly the u. N. Kicks into here. This year irans new president , hassan rouhani, distancing himself from his predecessor, mahmoud ahmadinejad, rouhani went on a media blitz that cast him as savvy with media dialogue. A wate Washington Post oped written by rouhani. And took the step of interviewing an democrat. It reflected the countrys divisions. But this time it fell into line with the new dominant rhetoric of reconciliation. And then the israeli counter offensive. Prime minister benjamin netanyahu, who used the u. N. Stage to tell those at home and abroad that rouhanis push was just a Charm Offensive and a dangerous one at that. We start with the media beehive that is the u. N. Headquarters in new york city. Hes been in the job for two months but the gathering at the u. N. Was for all intents and purposes Hassan Rouhanis debut on the world stage. It provided 25 minutes to deliver his speech unfiltered through whatever news outlet chose to carry it and what did he before and after the speech was part of the strategy. I think as expected really blitzed the media while he was here. He spoke with charlie rose. He spoke with cnns correspondents. I want to ask you what some people call the it man of this unga. And he spoke on nbc on the eve of his visit as well as a number of newspaper interviews and engagements and casual meeting over breakfast during the trip here. All of that helped define the president as someone quite different than his predecessor. One fundamental difference between the rouhani team and the ahmadinejad team was their special attention to media. Ahmadinejad used the media to make sure that his speeches were hurd in the general assembly. It didnt matter if they were understood. Rouhanis values and of the iranian hubble to be expressed with within the International Norm so the audience could understand them and relate to them. In israel everything that rouhani does and says is really viewed as a facade. Across the border in israeli media. They ask daily who is he trying to pass a fast one on. The president of the United States is portrayed as naive. There is even a political cartoon that shows netanyahu asking obama what kind of mushrooms are you on, and then outside of the wind you ea Mushroom Cloud from a nuclear explosion. Rouhani is portrayed as a sheister, a trickster, as being no different than ahmadinejad. It may be prema sure to prove that rouhani will be different from his predecessor. But in use of style he could not be more different than ahmadinejad. Whether communicating with iranians, americans or israelis. The first exciting moment came when that account tweet happy world greetings to all the worlds views on ras rash had r. And we had were glued to our twitter accounts. Clearly hes trying to engage internationally, withdown iranians, and demonstrate this is not your fathers islamic republic. The use of tweets and facebook shows an understanding of the reality that its possible to reach Public Opinion through social media. The speed of which this news was transmitted was a skilled and effective move that they tweeted this immediately because the importance of this on twitter there are many users who understand the news worthiness because nothing like it has happened in the last 24 years. Our expectations of diplomacy in a way that were expecting instant diplomacy. Like the very process of courtship because of the advance of social media and Online Dating sites have changed. For example, the courtship is not any more that sort of slow and gradual process. Rather instant messaging, and then instance hookups. Apparently the same attention has been given to diplomacy as if overnight miracles could happen. Reporter president rouhani does not speak for all of iran. As a mod raid h moderate he wout expect the support of many. Some would view the phone call with president obama as weakne weakness. And others ask him to sto start being a diplomat. Reporter the as far as news agency and these are from the iran media spectrum that are extremely suspicious of the actions of the United States. But what portion of the population they represent, i do not know. I do know that the majority voted for hassan rouhani. It was muted. It was the value and the utility of doing this now rather than suggesting that it was completely out of bounds for any iranian leader to speak to an american counterpart. It was to a degree even over exited. They published the conversation on the very front with pictures of rouhani and obama. And many were supportive of rouhanis position, just mild cautions warning that we should be careful. This is a story with plenty of moving parts in tehran, washington and tel aviv. As usual they provide instant analysis. How short is this window . And demand answers. But the diplomatic freeze between iran and america has been 34 years in the making, and it will more than a few tweets to change it. As for the longterm forecast, there really isnt one. Our Global Village voices on the coverage of the iran story. So far he says, lets talk and see if we can get somewhere. Theyre trying to appeal to the west. So far with the way the media has been consistent with who he is, a diplomat and very well educated leader who is will be to discuss these issues. It those irans gentle side. Come, it is here. Yes, let the games begin. He is fighting for his baseball life and some 46 million. Arod and all of his attorneys were there fighting his 211game suspension. The hearing is expected to last less than five days, after that the group will decide to uphold, reduce, or overturn the suspension. If the suspension is upheld, rodriguez would lose some 32 million in salary, and he wouldnt be back on the field until he is 40 years old. The big story tonight, people, the rays will be taking on the rangers in a tiebreaker in arlington, so we decided to bring in our mlb columnist rob parker. What happens when social media uncovers unheard, fascinating news stories . They share it on the stream. Social media isnt an afterthought. It drives discussion across america. Al Jazeera America social media community, on tv and online. This is your outlet for those conversations. Post, upload, and interact. Every night, share undiscovered stories. [[voiceover]] theres more to america. More stories. More voices. More points of view. From our headquarters in new york. [[voiceover]] now theres a news channel with more of what americans want to know. Im ali velshi, and this is real money. This is america tonight. Our news coverage, reporting, and documentaries explore, inspire, and reveal more of americas stories. Im here to investigate genetically modified salmon. On august 20th, al Jazeera America introduced a new voice in journalism. Good evening everyone, welcome to al jazeera. Usa today says . Writes the columbia journalism review. And the daily beast says quality journalists once again on the air is a beautiful thing to behold. Al Jazeera America, theres more to it. Time now for living post news. We told but first tv, zimbabwes tv station that launched just prior to the zimbabwe president ial elections in july. First tv is now off the air citing financial problems. Broadcasting online and via satellite from a location it did not want to disclose the privately owned Network Brought a new elementdo element. First tv said it will stay off the air while it figures out a more sustainable economic model. No one exactly knows where the channels money came from, but the man in can charge is adam chadwick. The channel was not popular with the ruling party back when it launched th. Heres a prediction for whats its worth since its pure speculation on our part. If first tv ever comes back it will probably appear just prior zimbabwes vote for a new president. Since septembe september 22nd demonstrators have gone to the streets over hikes in the price of fuel. The protests triggered a crackdown and the latest heading to the daily newspaper. It was orderedly shut down after it refused to hit saboteurs. The internet was closed, newspapers shut down and ored cease publication. There were threats and harassments against journalists and ordered not to publish anything on the story that did not come from the government. Defending the neurs sustain, if the revolution is created by media we have to be serious about meeting. The reporter without borderers said this . This censorship is pointless. The comedian and blogger turned politician led his followers from the fivestar movement as they stormed italys National Public broadcaster. They were protesting the cosy relationship between rye and thesthesethose leaders that be. He said the protest was triggered by this interview with Prime Minister leta, afterward they were attacked for letting him get away with changing the electoral system. Over the past half dozen years or so, media consumers have seen a host of new Global English language 24 hours news hours. Since then russia, iraq, and have gotten on. In israel i24 news has been on air for 23 months and its target audience is clearly not israeli. It broadcasts in three languages, none of them ohio. Its different in that there is no go so it said. The headquarters of i 24 news perched on the he had of the porport of jaffa, the exact spo, founding father of zion journalist by trade is said to have first landed by the end of the 20th century. In israel broadcasting its version of the events to the rest of the world. One of the major debates for israelis is what to do with hezbollah. It means propaganda and Public Diplomacy and it is nonbelief that hezbollah is terrible. The mission to cover the topic, we need the israeli perspective. What should israel do when it comes to the iranian threat. They want to explain to the world and show that we can collect the world to israeli society. That may sound like propaganda, but they insist they have not received a penny from state, and theyre privately funded. They also told me that they were given complete freedom to pursue the stories they want. The announcement of the europe n union, so just the fact that they chose to lead with that with their First Edition shows something about the angle of which they cover stories. But really, how different is i 24 . Its an israeli channel that doesnt broadcast in hebrew. Instead, in french, english, and arabic. While other domestic channels will put arab voices on the air, they put one on live in primetime television. Im here, and i dont think there is a problem with you being here. We dont want you here. But we are living together. Its by no means the first time that israelis and arabs Work Together but its the first time that arabs and israelis to peek their mind. What they do do is humanize the story. When we were talking about the peace talks, all the news channels said it was easy for alley. But you have to understand that its a sacrifice for the israeli people. And you dont say that in all the news channels. We organize a lot of de pates. For example, a mother who lost her son in a bottom ago. Anwe can cover the piece. We can do the sacrifice. There has to be reconciliation. Is a concrete example of about what is the mission of i i24 news. Israel is late to the game. Countries increasingly want to broadcast their perspective around the world. There was russia, al jazeera, and others. This is not on the surface an Israeli Government initiative. I24 said they do not receive any money, but if you look at it. Its owned by a french businessman. He owned several Telecommunications Companies both in france. Many look beyond the economic element. They want to be involved in israeli life. They want to influence the policy. The gee it as it their homeland and they want to have impact on that whether they come from the left or the right. Its ente interelect actual, in. Its about time that we sent another voice from the media. I want to show to the people that when we are economy, we are talking about people, sport, for example, we can connect over population because we can see things the same. The founders of i24 make much of the fact that the channel received no government money, holds no affiliation and covers the news objective. If thats really the case how can the channel, a start up still under control with holes and typos, begin to keep with i24. Theyre most of the time covering the same stories. They have the same headlines and theyre lacking in staff around the world. They have the newsroom in israel but no other full time staff in other countries. I24 has to show stock tootage. You have this additional venture and theyre unable to cover many of the stories perhaps they would like to. For example, its almost impossible for israel to send reporters out to gaza, lebanon, egypt. They come out of, but yet theyre unable to have a reporter on the ground. It could be a while before the iin i24 newsstands for international. It may very well stand for israel. In three months after going on their. I24 has done a pretty good job telling the israeli highs of the dollars. I really cant imagine a scenario in which they come to the conversation and openly criticize israel or question its right to exist. I think the fact could come in and be antisemitic. I really cant see that happening in 24. That makes the whic the diff. Right now its broadcasting news and information from israel to the world 24 hours a day. More Global Villages now on the israeli contribution to the world of 24 hour news. When i first heard about the launching of i24 news i thought its about time. People all over the world are starting to see things in a very different way, and because of this i think i24 news can be a very good channel finally anyone who has ever been unhappy in their job, overworked and under appreciated has probably dreamed of making a grand exit. One final act of defiance after years of taking orders. Here is one way to do that. This was created by a 25yearold woman. Instead of handing in an envelope of a resignation, here is a video of resignation. And they specialize in making viral videos. With more than 8 million hits online and interpretive dance for my joss has touched a nerve for workers every week. Its our video of the week. See you next time at the listening post. [ music ]. [ theme ] this is al Jazeera America live from new york city. Im jonathan betz. Here are the top stories the house decides to pay federal government employees. Mean. We know that there are enough members of the house of representatives democrats and republicans who are prepared to vote to reopen the government today. The president tries to put pressure on republicans to end the shutdown. The gulf coast praises for Tropical Storm karen. Is the storm fizzling . Authorities reverse evacuation orders in parts of louisiana. [ music ]