based camera crew. it's here that one of the most successful mass—produced boards is made. this is the wavestorm. launched in 2006, it took the us — well — by storm. it doesn't cost a lot, you can buy it in a supermarket, and it's known as the people's board. it's a long way from the wooden works of art of the ancient hawaiians. it's been blamed for making boards so cheap, they can just be thrown away. today, the company says it's doing things in a more sustainable way. mark dale is the company's chief marketing officer. so, this is where we do a lot of lamination on the boards. the factory uses the latest tech to reduce its waste and reliance on those toxic resins. the cores are loaded to machine and we're using hot air here and it's applying the raw material right onto the board. we don't use any epoxies or glues that are damaging