and we have these mediums now that are very profit motivated, _ where some of our most talented - people and well—resourced companies have a profit motive in elevating content that enrages people - because enragement. equals an engagement. and there's a real. externality to that. and until we hold these platforms to the same i responsibility and accountability that we would hold the bbc - or the new york times or the atlantic, they're going to continue to engage in these externalities and let people - continue to smoke or put carbon into the air~ _ it's that simple. scott, yours will be the last thought on this matter because we're out of time. thank you. to you, that's professor scott galloway from the prof gee podcast and the pivot podcast. thanks to helen lewis, staff writer at the atlantic, and to match matt shea, the film—maker who's produced the dangerous rise of andrew tate for vice. that's it for this edition of the media show. thanks as ever, for watching. we'll be back with you next week. bye— bye.