Can own artifacts from the most famous events in this world. Lets get headlines from a radio cohost from carol massar. Without thed we do daily top 10 list . We will find out. David letterman will retire from cbs in 2015. It will be the longest ever run for latenight talkshow host. Announcing his retirement according to a twitter post from cbs news. Ceo brandonng its ike has resigned. Criticized for donating to an antigay marriage group. Stocks slipm saw today, agreed to pay more than 5 billion to settle a u. S. Claim. The settlement relates to cleaning up 85 years worth of pollution left behind by its errmcgee unit. Krtt those are some of the headlines this hour. The future offor television heating up yesterday. Amazon introduces a new video streaming device called fire tv. Director, andor, producer ron howard announces he is teaming up with discovery communications. A new studio that focuses on videos for just online users. But you have to approach it in a new way. You have to reach to the people that now for some years have been exploring a creatively. It will be great to be part of it and to grow a studio. Discovery communications is a partner also in another project with a Company Called earth cast. Videoill stream live hd from outer space. Joining me now not from outer space but from San Francisco is dan lopez, the director of technology for earth cast. Great to have you with us. What about this hd broadcast from space we are used to seeing astronauts and pictures, but this is something different. This is a pretty spectacular feat we have pulled off. We have had a lot of excitement to get to this point anyway. We will be streaming altar hd which is the first time that has in ouren accomplished market. Earth observation has been a specific technology formfactor. We are shifting the technology and future proofing us a little bit. Beingt kind of camera is used and where is it on the International Space station . What kind of data feed are we talking about . How can we enjoy this . There are two cameras. One is always on micah typical satellite. The other one is on a platform that can be wanted at a location on the ground and follow that target on the ground and capture the aultra hd video. What kind of resolution are we talking about . What you see on big modern displays is about 4k these days. We see north of 8k or 9k. It gets beamed back to earth. That is going back down to earth in a digital video broadcast format. We create a bunch of magic to happen and put that on the web. People can experience that all along. All walks of life all along the planet. These cameras are positioned on the International Space station. Tell us whether International Politics has played a role. Obviously, this is the russian section of the iss . It is the Service Module of the iss. It is maintained by the russians, our counterparts over there. There has been concern, rightfully so, but were in a place on the International Space station that politically has always been outside of that spectrum. For as been nominated Nobel Peace Prize which is a fascinating ancillary story. We are in cooperation on a scientific and commercial basis. What stream of kind of streaming capability are we capable of . We only have a certain amount of time to drop the data to the ground station so he will be anywhere from a few minutes to a few hours. Streaminguple hours, near Realtime Data which is phenomenal for streaming data from a satellite. Hope to a comp which with this . To democratize earth observation and for the future one country should not be responsible for that. What about the commercial aspect . Will be selling data to the large corporations, hedge funds, ngos, government organizations that typically buy this stuff. Are academic and part of the pipeline as well. Lopez is the director of technology for earth cast. Coming up on taking stock. The mission to put people on mars permanently. We will talk about what it takes to be a space pioneer. And speaking of space, you can get your hands on artifacts from space missions. The tales on the upcoming auction. That is based, the final auctioneer. Space, the final auctioneer. Coming up. Life on mars. How about your life on mars . Permanently. It could happen in our lifetime rf,ording to bob lansdo executive of the mars one mission. A Company Based in to put a whose goal is permanent human settlement on the red planet by 2025. I recently asked him about the plan, the cost, and how this idea began. I am a mechanical engineer by training. Companyd a wind energy while i was working on my phd. Until three years ago, i found a feasible solution for financing the mission to mars when i sold part of my shares and used it as a startup capital. We have been working in mars one for just over three years now. Tell us about a mars one mission. Is very important that if humans go to mars, it is done by an appropriate organization. When humans land on mars, spending money. We have a forprofit organization that is managing the media rights. And the foundation is currently a majority shareholder. We also have a number of investors. It is a mix of different sources of revenue. Tell us about the technical challenges. The technical challenge is from nasa. Em back challengeg a very big makes it very less complex. Our Permanent Mission will face challenges of having everything always up and running. There is no aboard and no exit. You will have to stay there and making sure the life support is always working. That will be the biggest challenge. And we are on top of that. As soon as you except that it will be a mission of permanent settlement, that technology is existing. If yous we need dont have the return mission, thing is very comparable. At the lifesupport systems are similar to those used in the International Space station. As soon as you accept permanent settlement, none are needed to go to mars. There is a lot of engineering and testing to be done. No new inventions inventions are needed. Why go to mars . Why not put a permanent settlement on the moon . Is a very good question. The reason is technical in nature. Going to the moon is relatively easy. Staying there for short term is relatively easy. A permanent human settlement on the moon is actually a lot less simple than on mars. Theres resources, water, nitrogen. Carbon dioxide and other resources you can use. To send allpossible the cargo from earth. It will be minding their own water and nitrogen from the atmosphere. It is almost the same length as the earthquake. They are not existing for space fight. It is easier to live on mars than live on the moon. Have you put out any kind of estimate for the final tab . It sounds like a lot of money and it is a lot of money. It is literally the biggest event in the history of our species. When we find the olympic. Ames it will come off as planned. We have raise money from private investors. These are taking longer because it is a very large investment. Has anyone promised to go to mars . People have signed up and sign the contract. Between april and august last year. We recently narrowed it down to 1000 people that will be interviewed by our Selection Committee to determine if they are really the right stuff. What kinds of reaction have you seen from nasa or from the , all of Space Authority whom have experience sending people into space . Suppliers are Major Aerospace companies from around the world. It will be the first Unmanned Mission in 2018. We are in conflict with the agencies. The connections there are not so good. The space agencies are very how marsd in seeing one will proceed and we are having good conversations with them. Wouldthere anything that shake your belief in going to mars in the next 12 months . What do you need do a commerce to get to the next step . We are having a negotiation going on with a very large investment firm. For marketing reasons can you give us names . The contracts are not signed yet, but i cant give you any names. A very large car manufacturer is very interested and all these things are moving in the right direction. Technically we have Lockheed Martin on the contract for major stuff for mars one. Contractors from all around the world was important for us. This is mankinds mission to mars. We have interest from all kinds of institutions and individuals. It is going in the right direction. I can always imagine things. Oing faster do you want to go to mars yourself . The biggest challenge is really the human aspect that can leave everything behind, said in a small capsule for seven months and wait for 26 months on mars for the second crew to arrive. Funding the people with the right psychology to do that is our biggest challenge and i am certainly not one of the people that can do that. I dont even go on group polities. This will be a oneway mission. You will not be coming back. It sounds very dramatic for a lot of people but dont forget that is how the earth was explored. Bas lansdorf. How about getting your hands on a piece of space history . What size is your spacesuit . Takingnext on takin stock. Did you know that you can own a piece of space history . Annual space sail focuses on space expiration from the early mercury and Gemini Missions to the historic apollo moon landing. Finds manuscripts and space history. Cassandra joins me now. Ideaduce us to this whole of space history and space objects. We have an annual sale about space history that really ranges from the early days of expiration. Focused on flown objects, things that have been signed by astronauts. Symbols of a com pushing this amazing feat. Maybe they are kind of scared. Is very specific group of collectors that focus on this space history a . That was actually on the moon. There is lunar dust in this. This is from apollo 12. The commander was charles conrad. This was in the command module. The lunar module. The astronauts went out on the surface of the moon and did two evas. Thats extravehicular activity. On the earth, we have water that arose and makes the dust smooth and the moon doesnt have that. Its really sharp and sticky. Anything they touch the dust would stick to. We have little bits of moon dust. Which you normally are not allowed to own. The closest you can get it owning something that was contacted by moon dust. You also brought a medallion with you. Imated 25,000 echo . To 35,000. These were all minted with a mistake. You say they . The government. The back, the mountains are misspelled. They took half of these medallions and reminted them on the other half were flown the apollo mission. Apollo 15. This particular one belonged to james or when you gave it to his wife as a gift and had it set in this lovely diamond vessel. You also have a site, something you can look through. It has been so well preserved that you can still see the rainbow. Also from apollo 15, james erwin. A Motion Picture site ring for 16mm camera. On the lunar surface, there is not a lot of atmosphere so the light does not refract like it does on earth. In order to be able to see, and it is so bright on the lunar surface, they put this on the camera to properly refract the light so that they could aim. Own a piece of space history. Cassandra hattem from bonhams. Thank you. Lacks this is taking stock on bloomberg. We take a look at the headlines with my radio cohost carol massar. Waxy jeremy stein has resigned from his post, returning to teaching economics at harvard. Leave after serving two years as the fed governor. His departure leaves the fed board with three out of seven positions filled. Theing most of its stake in struggling barnes noble. Them in 2011 for 1 billion but ended up buying only about 17 of the stake. Brookstone announced it has a sale to spencers holdings. Burks dont will continue to operate stores with current employees and managers. Captain america, the story on marvel. Created byrtwork was marble. Bloomberg west correspondent Jon Erlichman has gotten to sit down with stanley, former president and chairman of marvel about the continuing success of movies based on those marvel characters. I remember when i was a kid, everybody wanted to see king kong. Everybody wanted to see frankenstein. People love things that are bigger than life. They did not make that many until recently when the producers discovered that these superheroes are just the most popular things ever with the public. We sometime ask if there is superhero fatigue. This year we will see the amazing spiderman, the second one. That will be followed by the third one in 2016 and a fourth one in 2018. Do you think at a certain point, moviegoers get spiderman fatigue . Look at Something Like james bond. I dont know how long it has been going on and it is still a big event when a new james bond movie comes out. I think it will be the same thing with these marvel superheroes. Compare spiderman which is released by sony and xmen which is released by fox to the many films and marvel films distributed by disney now. The latest one being the new captain america movie. Above the numbers at the box office would suggest that the marvel films under disney are bringing in even more Box Office Bucks than others. What does that tell you . Like anything else, if you have a plethora of characters, eight or 10, some are going to be a little more popular than others. Amazing thing about these movies is that everyone of them seems to do well. Some may be bigger block busters than others. Thethere seems to be, at moment, an insatiable demand for these type of movies. Already of people are pointing to the next avengers. Because of the global box office, the nature of where these films can go, perhaps being the biggest film of all time. Would that surprise you . Not at all. D. C. Rner bros. Has the family of characters. It doesnt seem like they have generated as much of the box office in recent years. You have thoughts on that . I wish my friend bob kane were still with us, the fellow that created batman. Bob always used to tease me about the fact that batman was a big deal on television and in movies. And in marvel, we had done nothing. I wish he was here now so i could return the teasing. A character should be somebody that the reader or viewer really cares about. And maybe at marvel we put a into refiningfort the characteristics and the nature of our heroes. Maybe a little more effort than they have on the other side of the aisle. You are not just making cameos in these marvel movies. You have been very busy at pow. You are betting on the chinese market, the annihilator. What kind of expectations do you have for how that movie can do at the box office . I am hoping that the annihilator will be a worldwide movie. Not just for china. And we are trying to get euros that represent other nations. We are working on a latino superhero. We have one called chakra doing well in india. The annihilator will be a very big movie. It is a typical stanley type of superhero movie. Stan lee type of superhero movie. Feel we are really doing the public a favor by giving them what they want. There is a lot of new technology out there. Facebook, a company you nobody another Company Called oculus that makes Virtual Reality technology. And you hear about the rise of things like Virtual Reality technology, what does it mean for the future of the comic book industry . Comic looksks as may not remain as big as they because soon you can get those comic book stories on your computer screens and many other places. But if you come up with the right project, with the right superhero, the right atmosphere and the right power, and with a good story, it almost doesnt screen, aits on the 3d screen, a computer screen, or in a comic book or novel. A good story is a good story. People have always wanted good stories. Your 91 years old, youre coming up with new characters. You are on twitter. I think a lot of people would like to know what stan lee eats for breakfast. I have the same breakfast every morning for years. Granola with milk, a cup of blueberries and coffee preceded by a glass of orange juice. Our own superhero Jon Erlichman joins me now from los angeles to tell us a little bit more about marvel. You look a little bit like daniel craig from the 007 franch ise. If you had to be one superhero from marvel land, what would it be e . Ill take iron man. I like the armor and the ability to fly. Good point. And you see this in the businessweek story as well. The fact that marvel has been able to tap into hundreds, throughs of characters the library and find ways to not just have new films about those characters but have the storylines that bring them all back together. Iron man and the avengers franchise is a great example of that. It has been part of the recipe for success. They are always coming up with these new characters. That is the name of the game. The annihilator is really focused on china. Its alsodvd soon, finding ways to come up with new characters. I have to say, i thought youre going to say that you really wanted to be somewhere near the black widow in this. Because it is played by scarlett johansson, correct . Yes. Youre a fan, i know. You lead us to the promised land, right . There you go. Exactly. Jon erlichman joining us from los angeles to see the latest issue of Bloomberg Businessweek. Download the Bloomberg Businessweek plus app. It is for you for your ipod, your android device. Breaking news about grubhub, it has riced its initial public at 26 each, estimated to raise nearly 200 million. Grubhub pricing its initial Public Offering. Coming up, the drone that uses solar power to stay in the air a lot longer than any other model. Partrums are playing a big in the u. S. Military. We have an interview with chuck hagel that begins at 6 00 a. M. Eastern on bloomberg surveillance. Who doesnt dislike going to the dr. . There can be technology to get you off of the hook. It allows doctors and patients to share photographs as well as videos. Executive says it is her biggest challenge, security. It is changing the face of mobile health. We are revolutionizing the way that patients and doctors communicate. They are trying to describe a rash, it is easier to show a picture. You have a child, it is easier to share a video. Doctors telling as having the video or imagea can keep people out of the emergency room 50 of the time. It started in the mineralogy markets and since then, we have expanded to orthopedic surgery, dermatology, plastic surgery, and most recently, cardiology. The one thing that kept me up at night forever was being fearful about our security. If doctors store information, it can be a 50,000 fine per photo. A functional app and create a functional app. If we are not secure, it doesnt matter. No data is stored on the device itself. Received an Innovation Award from the american heart association. Two of the top managedcare organizations in the u. S. Are now paying customers. Capture proof will be a name and every household. The ability to take photos and share them with your doctor will have a positive impact worldwide. More small to big. It drums are a growing business for military and commercial use. You heard about amazons plans to lose use drones for deliveries. A company has developed a drone that can stay in the air longer. It gets its power from the sun. Angeles is theos Vice President of Marketing Strategy and communications. Thanks for being here. Tell us about this new way of powering a drone. It is great to be here with you. The solar powered airplane in the 1970s, we have solar power on both manned and unmanned airplanes. The blue mug, of course, is the one that you showed in the video. It can be launched by hand, the original version flying for two hours on electric battery. Fly at all day long, as long as there is sun. It is about the information these systems produced. Talk to us about the technology that goes into this solar powered drone. We have been working with solar panels for a number of wers and over time, developed our large, Unmanned Aircraft system that set the world altitude record at 96,000 feet. The efficiency of those panels was about 21 . 27 Current Panel is about or 29 . It means you get more output for unit of weight. It is the batteries that store the energy, the efficient electric motors, the composite fuselage that entire systems have to work efficiently. What does a system like this cost . Puma is aem like kid with two ground stations. The raven is the most prolific Unmanned Aircraft system in the world. A little bit smaller and shorter duration, about 90 minutes. One of those systems sells and 200,000000 for the u. S. Military. We are causally developing new capabilities. The Main Objective of the systems is to carry a sensor. And usually a camera. It can allow you to see night and day. When youreant looking for a lost person in the wilderness and monitoring wildlife. I am wondering if you can just tell us what kind of volumes are you making these drones in . Our small Unmanned Aircraft systems, namely the plume a raven make upd 86 of the entire fleet of the u. S. Military. Inall the Unmanned Aircraft the dod, hours make up 86 . We have produced somewhere ofween 25,000 and 30,000 these small unmanned airplanes. We are terribly excited about the future because as the faa looks to deregulate the airspace , we are looking at applications and precision agriculture, Geographic Information systems, Public Safety and border security, critical asset monitoring. The market could be worth as toh as 82 billion from 2015 2025. We are in a leading position to take advantage of that. You have something at the global observer that is a position to take pictures of the earth in a way that we have never really seen. Observer is the latest version of what we have been working on going on 20 years. A stratospheric satellite system. Developed a series of systems for nasa in the late 90s and early 2000s. Because of the solar limits in the northern and southern hemispheres during the local winters, there isnt enough solar energy to power it all day long. It weighs about as much as an suv and it uses liquid hydrogen with an internal Combustion Engine to generate electricity to power that airplane for up to seven days at a time. Helpfulnly imagine how the global observer system will be searching for the flight in the southern indian ocean. The global observer will be a natural solution to help with the search and rescue operation. Gitland, thank you. Too busy to pick up your own groceries . A country looking Company Looking to get your groceries to you in under one hour. That is next. As i just mentioned, grubhub, the Online Ordering Service for food is pricing its initial Public Offering at 26 a share. That will help raise nearly 200 million. Those figures out to be great for my next guest as he knows a thing or two about delivering food. The general manager of insta Online Grocery delivery and promises to do it in just under an hour. It has announced it is expanding to los angeles. How does all of this work . Deals with Grocery Stores . We have a fleet of shoppers food. Will pick up window. Hat one hour this must cost an additional amount . It varies on the size of the order and how fast you wanted. If you order 35 and you wanted in two hours. It will set you back about 399 3. 99. New york city, boston, chicago d. C. And philly. How do you establish a presence in these places . To get there as fast as possible. We have been on a bit of an expansion spree and that is what were looking to do. Wholesale, safeway, bjs, whole foods. They are in on this program . We dont have any formal relations. They dont mind, they are still making money. What about the subscription model . Visitot of our customers multiple times in a week and a lot of them dont even go to the Grocery Store anymore. It looks exactly like amazon prime where you get the free shipping. It lacks maybe i will go shopping with you. Maybe i will go shopping with you. The general manager of insta cart. Live from pier three in San Francisco, welcome to bloomberg west where we cover innovation, technology, and the future of business. I am cory johnson. Online Food Delivery Service grubhub has just priced its ipo at 26 dollars a share boosting the size of the offering. Executivesdo tech think of hbos upcoming series Silicon Valley . But first, a check of the