Points for rapidly giving up its gains in the rn points. Pulling back to end up 0. 28 and the nasdaq declining 0. 29 . Some of the managers clearly troubled by events overseas. Thats why the sudden drop before the recovery. But its the behavior of the stocks within the averages that really concerns us. And they are all about people placing bets ahead of this powerful employment report for next week. So, the game plan is going to have to be about 75 nonforeign payroll report, and 25 stocks. Thats the right ratio. How do i know how important this is . Because i can read the tape. And because i studied this number and its impact nine ways to sunday for get rich carefully, my new book, tells you what matters and what doesnt when youre making decisions about your money. And this number matters more than any other number that we ever get. First, the big dogs in this market, ive opined on them endlessly. Those are those slowgrowing consumer and drug stocks. They havent been able to get out of their own way for so long, it sickens me to watch them. Kimberlyclark, clorox, pfizer. Theyve been so blah, theyre like a triple dose of nyquil with a seroquel floater. But in the last 24 hours, ever since fed chair janet yellin told you that things are still sluggish and we still have some weak retail sales, theres been a growing sense of doom about this number. Doom. So, what happens in doom . What do you buy . The food, the benverage, the drg stocks. The ones that do best when the economy is decelerating, and theyre now headed eversoslightly back up. Of course, they dont roar. Of course, we dont know what this number will be. But we do know that if we get two down bate nonforeign payroll numbers in a roll, the big al indicators of capital, the pension and hedge funds will elect to sell the cyclical stocks with, the big industrials that have been so terrific in the last ten days, and rotate, Beach Volleyball like, into exactly the kinds of stocks that climb today. Lets double down on the stakes here. See, weve already had not one, but two weak payroll numbers in a row, which should have wrought havoc among the industrials, but didnt, because the stocks may have ural universally decided t slowdown was related to januarys weather. Last month, the stock markets gotten a free pass. But if next weeks number is lousy, there will be no free pass this time. Even as we all know february had some pretty nasty weather too. So the big boys are making their bets, and theyre saying a week numbers a hit. So earnings may not be that robust going forward. Maybe therell be those profit warnings. Were almost at that profit warning season. Later on, after we award the golden bulls, ill talk about some industrials that have been strong, however, that strength will perhaps wither if the employment numbers are weaker than some are expecting. Even if we get a weak number ton friday, there may be so much worry built into the market by then, that we could actually get a relief rally, as nutty as that sounds, because the worry that started today will at last be over, and thats been known to happen too. What i want to do for the rest of the game plan is assume we might stumble into weakness, so we have the correct bias going into next weeks quarterly reports. This is one of those moments where it makes sense to plan for the weakest and the worst. Lets start with the retail. Lets start with acina. Formerly as known as dress barn. This is one of those retailers that i accept had to rally on bad numbers. Just like when we saw best buy, kohls, sears, jcpenney, even target rallied. Yes, they were bad numbers. Dont think theyre good, but they werent awful enough. I think that will be ascenas story. And that reports after the bell. Now, also after the bell is solar city. What do we know about solar city . First, its an elon musk company, and hes now viewed as being able to do no wrong. Thats because of tesla, of course. And second, heavily shorted, its been a real bad bet so far. Third is part and parcel with this revolutionary new battery musk has up his sleeve for tesla. Fourth, he already mentioned this week that things are good. So i figured with all of that, solar city goes higher, especially after the rare dip that it took today, as the shorts pressed it down. They failed. Tuesday we hear from auto zone. And i say in get rich carefully, auto zones deep within the important theme of the new frugality in this country. The average cars been on the road for 12 years and car owners like going to auto zone to service their vehicles. I like the way that the Company Services the shareholders with huge buybacks that have managed to shrink this one. Just an astounding 50 of the stock that trades over the last six years. They bought in. I would buy some of the reports and some after, because auto zones been a terrific bet to buy. Sometimes its down 10, 12 points and youve got to snap it up. Listen to me, snap it pup. One is the maker of jack daniels. Some analysts think its expensive. I can tell you that the scarcity value alone, though there arent a lot of hard liquor stocks to still trade, makes it worth a lot more than people think. Plus, even better, when diaggio reported last, the numbers were miserable. But after initially getting hammered, the stock came right back. I couldnt believe it. That says buy brown foreman both before on tuesday and after it reports on wednesday. Wow, thursdays got some big ones. Three important stocks reporting for the open. And youre familiar with all of them from the show. Joy global, kroger, and costco. My best is the first two simply fail to deliver. Yep, joy globals machinery used to extract coal from the earth. We know thats rapidly going out of fashion in this country. Kroger has been saying that things have gotten tough of late, even though it is the best operator in the group. And the whole super market sector is pretty challenged. Even whole foods was up today. But the third, costco, i think is going to be stock price determinant. Listen to me, the other day i said to stephanie link that we should be buying costco ahead of the quarter for the Charitable Trust. Because it got but then almost after i said it, it was right here, it quickly flew up. It got away from us, as part of that vast retail move. However, if it comes back down ahead of the quarter perhaps on tuesday and wednesday, mighty tempting. Plus, costco has been able to transcend weakness in the economy before. I think it would be a good one again. Finally, we actually get a report on friday that could be really interesting tactically. Again, tactical is a trader term. Footlocker. Weve had a tremendous rally in the sneaker business and we know that macys, which had a good quarter, has ceded sneaker control to the retailer. Heres what i would do. If we get a weak employment number at 8. 30, im sure that stock will be whacked as part of an overall s p decline at the opening. And that is when you pull the trigger. Heres the bottom line. Next week is all about friday. And fridays looking like a weak employment number. Or at least thats how the big boys are positioning themselves today. Who am i to disagree with them . Now to some calls. And after that, of course, more on the tux and the golden bulls neil in maryland, neil . caller booyah, jim. Booyah, chief. Whats up . Caller first of all, i would like to thank you for doing an absolutely job to break down the Financial Markets on a daily basis. Okay, thank you. Caller jim, my question, vlrs. I have been building a long position in vlrs. This week after announcing the 2013 financial results, go even further due to missed revenue and earnings expectations. Heres what happened, okay . And thats a mistake. I thought that all airlines would go up. Ive been very bullish on airlines, i thought even the Mexican Airlines would go up. United air reported a number that was not good. And we still had a rally in american, but this is an emerging market play. And the emerging market, despite what you often hear from people who are trying to get your money to put in the emerging markets are awful, including mexico. And this has been brought down, mexico specifically. Because there happens to be a very good company. Ok okay, the game play for next week is not about monday, tuesday, we say, thursday, but its about friday. And i think the number is going to be weak, and if it is, well get hit and then maybe stabilize and go up again. Next up, the first annual golden bulls stay with cramer. Coming up, lights, camera, profits Jennifer Lawrence and leo may light up the Silver Screen, but can they add star power to your portfolio . Let hollywood take care of the box office. Cramers naming the wall street blockbusters that can boost your bottom line. Stay tuned for the winners. And later, you voted jimcramer mm golden bulls for the markets breakout stock star. Dont move. Cramer reveals the viewers choice for best picture, just ahead. Plus, cramer welcomes a real star of the Silver Screen ill have to call you back. As mad moneys first annual golden bulls show continues. Return on investment wall isnt a street. Isnt the only return im looking forward to. For some, every dollar is earned with sweat, sacrifice, courage. Which is why usaa is honored to help our members with everything from investing for retirement to saving for college. 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Sleep train your ticket to a better nights sleep with the Academy Awards coming up on sunday, this is the time of the year when the media lavishes tons of attention on the movie industry. Dont get me wrong. I like a good awards show. But unless youre a major studio executive or an alist actor, no movie has ever paid for your retirement or put your kids through college. All of which is my way of saying that if hollywood gets a big red carpet awards show, then the stock market deserves one too. Look, im not saying we should celebrate wall street, which may be the only actress in america thats more wildly reviled than hollywood boulevard. But i am saying we should use the starstudded moment to acknowledge the stocks and ceos that have been putting a great job, just doing a fabulous job of getting money into your pocket. After all, not only are stocks the best engine for Wealth Creation out there, but when you dont like a stock, you can always sell it and get your money back. Whereas if you shelled out 12 bucks to see the lone ranger or worse, the latest diehard installment, thats gone forever, as well as two hours of your life. Two and a half hours if you got there on time and have to watch all those trailers. And that is why, tonight, im unveiling the first annual golden bull awards helped by you from jimcramer on twitter, hosted by, of course, yours truly, in order to celebrate the terrific companies and executives who deserve our recognition and our praise for their incredible performances over the last year. Lets get started. Our first golden bull category is best director, meaning the best ceo whos out there creating value for you, the shareholders. Basically, the chief executive equivalent of martin scorsese, director of one of my absolute fave, wolf of wall street, think scarface meets golden slacks. Theres a school of thought that one guy at the helm cant make much of a difference either way. I think thats garbage. The ceo can do enormous harm or enormous good. Believe it or not, this is actually a tough category, because contrary to the widespread popular perception of ceos as something between dishonest wall street banks or gangster and the cruel inhuman face of latestage capitalism, the truth is that ceos work for you, the shareholder. Meaning you guys at home, okay . And theres a whole bunch of real straight shooter execs out there who do a phenomenal job of making you money. So, i dont have time to go through all the golden bull best director nominees, there are too many of them. I will say if you want a list of execs you can count on, you should pick up a copy of get rich carefully, where i have a whole chapter devoted to the 21 ceos i consider truly bankable. There are a lot of strong contenders out here. Chuck bunch, ceo of ppg, mark benoff, who just came on the show last night. You have a terrific opportunity to get into salesforce. Com on weakness, as i predicted we might see. But the golden bull for best director in 2013 goes to bob iger. The transformational ceo of the walt disney company, a stock that gave you a 55 return last year and up another 6 for 2014, making a new high today. Under iger, disney has become a media content juggernaut. Hes made a series of brilliant acquisitions, pixar in 2006, marvel in 2009, lucas film in 2012, making disney into a blockbuster factory, with colossal franchises, the avengers, star wars, and most importantly, iger has turned disney into a company that can keep delivering consistently excellent results for years and years. Which is why i have been recommending disney the kind of stock that you can buy for your kids, virtually since the show began. Its not just the movie business thats on fire. Disneys cable channels are a powerhouse. People want to watch sports in realtime. And the theme park business is in tremendous shape. Plus, iger is an incredibly friendly shareholder backer. Thats right, see, he is a ceo that cares about you, more than almost all of them. And hes got a truly epic buyback to prove it. He absolutely deserves the golden bull for best director. That said, disneys went up ten points in the last month since that terrific quarter. If you want to invest with iger, no hurry. I just suggest you wait for a pullback before you pull the trigger. The stock market gives them even intraday, like today. Our next category is best newcomer. There were so many phenomenal ipos last year, this is another tough call. Looking through 2013s best ipo performance why am i hiding . Theres no name on this. Youve got fire eye, the cybersecurity play, youve got marquetteo, the cloudbased marketing software, and of course youve got twitter. But of all the impressive newly minted Public Companies from last year, the golden bull for best newcomer goes to zulily yeah, zulily the Ecommerce Company that offers all kinds of fresh sales and deals for babies and moms. 4,000 outfits at 9 00 a. M. Zulily became public at 22 bucks and spiked up to 37. 70 on its first day of trading. But what sets zulily apart is the set actually had real followthrough. When zulily reported earlier this week, the company literally blew away the numbers, doubling its revenues year over year. The shot up 36 in a single session, and even after todays pullback, its now trading at 63. 68. 39. Meaning if you bought zulily on the open market right after it became public, youd now have an astounding 81 gain. You will not get that from any oscar thats given away on sunday. And its given you a 59 return since i recommended it in january. Why is zulily so strong . Okay, this is a company thats found a fabulous a niche. An ecommerce site that targets mothers with young children. The Management Team here comes from blue nile, the Online Jewelry retailer that revolutionized the business of selling diamonds. And theyve designed zulily in such a way that it offers terrific values and gives users a Real Treasure Hunt experience, thanks to all the flash sales and daily deals. In short, these guys, they are reinventing the way Online Retail works, and i know i got some of you with jim cramer at twitter really furious at me, but i am telling you, it can rival amazon in its beastness. Isnt it funny, that all the beasts seem to come out of seattle . Including Marshall Lynch from the seahawks. We celebrate zulily, give it a golden bull award, and but this is a very big but, we do not buy the stock at these levels. If you bought it last month, ring the register on some of your position, play with the houses money. However, the stock has rallied an enormous distance in a short period of time, which means if you are buying it up here, you are chasing. And we do not chase on mad money. Thats just irresponsible. On the other hand, if zulily keeps selling off like it did today, it would definitely be worth revisiting at a lower level, because the underlying story is so strong. Heres the bottom line. The stock markets best performers deserve to be celebrated, at least on mad money, at least in cramerica, hence this faux award show, distinguished only by my tuxedo. The golden bull for best goes to iger for disney and the golden bull for best newcomer goes to zulily. Weve got more awards coming, including best picture. So stay tuned after the break. Coming up, the show must go on. Cramers handed out the hardware for the best director and newcomer on wall street. But theres a lot more gold to give out. Which market start will take home the Lifetime Achievement award . Plus, you voted jim cramer mmgoldenbulls for the markets breakout stock star. Dont move. Cramer reveals the viewers choice for best picture when mad moneys first annual golden bulls show continues. So our business can be on at ts network for 175 a month . Yup. All 5 of you for 175. Our clients need a lot of attention. Theres unlimited talk and text. Were working deals all day. You get 10 gigabytes of data to share. What about expansion potential . Add a line, anytime, for 15 a month. Low dues, great terms. Lets close new at t mobile share value plans our best value plans ever for business. Humans even when we cross our ts and dot our is, we still run into problems. Thats why Liberty Mutual insurance offers accident forgiveness with our auto policies. If you qualify, your rates wont go up due to your first accident. Because making mistakes is only human, and so are we. We also offer new car replacement, so if you total your new car, we give you the money for a new one. Call Liberty Mutual insurance at. And ask us all about our auto features, like guaranteed repairs, where if you get into an accident and use one of our certified repair shops, your repairs are guaranteed for life. So call. To talk with an Insurance Expert about everything that comes standard with our base auto policy. And if you switch, you could save up to 423. Liberty mutual insurance. Responsibility. Whats your policy . Anbe a name and not a number . Tor scottrade. Ron im never alone with scottrade. I can always call or stop by my local office. Theyre nearby and ready to help. So when i have questions, i can talk to someone who knows exactly how i trade. Because i dont trade like everybody. I trade like me. Thats why im with scottrade. Announcer ranked highest in Investor Satisfaction with selfdirected services by j. D. Power and associates. Welcome back to mad moneys first annual golden bull awards, our knock youve version of the oscars for the stock market. Except without all that glitz, glamour, and gaudy designer clothes. On the other hand, i bet we have better sound effects, at least when it comes to animal noises. Buy, buy, buy my point here is to reward the companies that make us money with the same level of recognition or even adoration that we give to the actor, actresses, and filmmakers who bag an Academy Award and make us nothing. While as much as i like watching wolf of wall street, the fact is the realworld stocks of wall street have a much more realworld impact on your life. Lets get back to the awards, for best editing. This is the companies that have realized they can realize the most value by taking a hatchet to the way their businesses are organized to transform themselves into smaller, more focused operations, that are also more appealing to the market. Which favors easily digested pure plays over complicated con glam rats. I diverted a whole chapter i devoted to get rich carefully to just these corporate breakups and by the way, they make for easier acquisitions too. A couple of weeks ago we heard that Occidental Petroleum will be spinning off its acquisitions. We also know that ebay is under a lot of pressure from old hand activist investor, carl icahn to break off paypal. I believe that would unlock a tremendous amount of value. But, i say the golden bull for best editing goes to a company that you may not be focused on at all. It goes to beam, the Liquor Company behind jim beam, makers mark, and that famous bar in brooklyn. Last month, we learned that beam is being acquired by suntori, that big privately held japanese spears business for 16 billion. A 25 premium to where the stock was traded before the announcement. Why am i giving the award for best editing or really best breakup to a takeover target . Because beam is the essence. The takeout is the final consequence of the breakout that began in 2011. Its like a sequel. The fortunes brand breakout seems to be the gift that keeps on giving. And its the perfect illustration. When the old fortunes brands announced its breakup plan, they had a value of 13 billion. Then it sold its golf segment, spun off its home furnitushing business and changed the remain liquor name to beam. This is what made it possible for suntori to consider acquiring beam in the first place. When you add the components of the old fortune brands all together, theyre now worth north of 25 billion. Basically, the breakup nearly doubled the value here. Of course, theres no reason to own beam now that its being bought, but its still worth celebrating these tremendous gains, because they form a pattern i want you to learn about that could repeat itself with many other companies. Well always try to point them out, too. Next, the golden bull Lifetime Achievement award, which goes to the retiring ceo with the most impressive track record of value creation. And the Lifetime Achievement award goes to mark summer. What can i say about pappa . He took a small independent oil and gas company that was spun uh off by enron in 1999, and turned it into americas first new Major Oil Company in ages. Yes, the large independent. In many ways, papa is the father of what we know now is the domestic oil and gas revolution. He made eog a leading player in the rebirth of the permian. Plus, the company papa left behind is still going strong, even with its 50 billion plus market cap, eog continues to grow like a weed. In its most recent quarter, the company delivered a magnificent 40 increase in oil production. Do you know that hit an alltime high today . Mark papa, you did a heck of a job and we are sad to see you go. Last but not least, we have the golden bull viewers choice award for best picture. Weve been taking your votes all week for this one jimcramer on twitter, so which stock did you, the audience, pick for best picture . You chose facebook. Now, i thought about overruling you. I thought about overruling the viewers choice here, because, of course, this is my show. And im allowed to be as arbitrary and capricious as i want. My first impulse was to say while facebook certainly comes close, in my view, last years best picture was chipotle mexican grill. But i thought about it and you won me over. Facebooks terrific, more on that later. The ruthless head of the industrial pharma and industrial bureau, the online series. But the best picture, golden bull does go to your choice, facebook. My reasoning. First of all, facebook is the king of social media. It now gets 53 of its ad revenues from people who access the site via mobile devices. The future. You know that when it comes to tech, im a big believer in the hoe tli trinity of social, mobile, and cloud. Facebook dominates that trinity and very much about connectivity, thats another major trend. And thats a big reason why we own the stock for my Charitable Trust. And second, facebook is the answer to every advertisers prayers. Giving them a way to deliver individual, targeted smart advertising to 1. 2 billion people who are actually interested in the ads third, facebook keeps putting up incredible numbers. Its latest quarter, the company grew its revenues by 63 year over year. This is not a small company, expanded its gross margin by 580 basis points, grew mobile by 300 , increased the pricing of ads by 92 . As many people were shocked by the 19 billion price tag for facebooks paying for that whats app, i think the deal could be a serious positive longer term. Im not kidding. Whats app is the way young people message each on their own phones without racking up text message fees. It has 560 million users. I think 19 billion was a small price to pay compared to where whats app might have traded if it had gone ipo. And facebooks not that expensive on a growth basis. I know, far from cheap, but its not, not super pricey when you consider the companys 32 longterm growth rate, or the fact that momentumoriented hedge funds will buy this for practically any price. Heres the bottom line. The golden bull award for best editing goes to beam. The golden bull Lifetime Achievement award goes to mike papa, the retired ceo of eog. And our viewers choice best picture golden bull goes to facebook. A decision that i agree with 100 . Now lets go to warren in north carolina. Warren . caller jim, how you doing . Booyah booyah. Whats going on, warren . Caller not a whole lot. Waiting on the Carolina Panthers to do a Little Something next year. Im with dupont and would like to know how its going to go with the spinoff. Could you tell me anything about that . I think that dupont could trade to the 70s rather quickly after the spinoff. It could be a just i think its going to go up. Why . Because coleman has figured out exactly what you have to do if youre running a Great American conglomera conglomerate. Youve got to get out of the commodity stuff, which no one will give you a price for, because the chinese can come and slash it, and get into the proprietary. Shes doing a great job. Shes bankable. So thank you for watching mad moneys first annual golden bulls awards. Best director goes to disneys bob iger. Best newcomer is zulily. The Lifetime Achievement award to mark papa. And best picture, or stock, in this case, was both the viewers choice and mine, facebook. I would like to take a personal moment to thank hey, im getting played off my own show. Stay tuned for special best comedy award later. Stick with cramer and still ahead, cramer welcomes a real star of the Silver Screen i have to call you back. As mad moneys first annual golden bull shows continues. When you order the works you want everything. An expert ford technician knows your cars Health Depends on a full, complete checkup. The works. Because when it comes to feeling safe behind the wheel, going the distance and saving at the pump you want it all. Get our multipoint inspection with a a Synthetic Blend Oil change, tire rotation, Brake Inspection and more for 29. 95 or less. Get a complete vehicle checkup. Only at your ford dealer. announcer scottrade knows our and invest their own way. With scottrades smart text, i can quickly understand my charts, and spend more time trading. Their quick trade bar lets my account follow me online so i can react in realtime. Plus, my local scottrade office is there to help. Because they know i dont trade like everybody. I trade like me. Im with scottrade. announcer ranked highest in Investor Satisfaction with selfdirected services by j. D. Power and associates. Iwe dont back down. We only know one direction up so were up early. Up late. Thinking up gamechanging ideas, like this dozens of tax free zones across new york state. Move here. Expand here. Or start a new business here. And pay no taxes for 10 years. With new jobs, new opportunities and a new tax free plan. Theres only one way for your business to go. Up. Find out if your business can qualify at startupny. Com it is time, it is time for the lightning round on cramers mad money. Rapidfire calls where i say the stock, dont know the calls or stocks ahead of time. When you hear this sound, the lightning round is over. Are you ready, skeedaddy . Time for the lilightning round on cramers mad money. Start with paul in texas. Paul . Caller booyah cramer. Bearish or bullish on the new Business Strategy of transocean. I dont really like the contracts. Theres so many other buyers. Sell, sell, sell. Lets go to jerry in washington. Jerry . Caller yeah, jimmy . Yeah. Caller a super bull booyah to you. Ill take it and right back to you. Caller from washington. Thank you. Caller one thing, i was on hold jed for half an hour. I must have heard you say booyah at least 50 times. Well, there you go. I try to get 50 in each show. Whats up . Caller i think adt is looking cheap. What do you think . No. I think its come down a lot, but i dont like management. So, you know what, it could look cheap and it could stay cheap. I stay away from adt can i go to ed in florida . Ed . caller booyah, jim booyah, ed. Caller this is ed in florida in boynton beach, and i wonder you feel about lowes. My Charitable Trust owns home depot, i was impressed, good conference, too, guys, lowes. Jim in new york. Jim . Caller booyah, cramer how are you . Caller good, good. Question on hsc. All right, i told you the refiners had become too commodity like. It had a lot to do with the spread between brent and west texas intermediate. Not so good right now. If you want to own one, holly is one of the best. Lets go to adrian in tennessee. Adrian . caller yes, jim. Could you tell me about sea change. Oh, digital video . Digital video is too hard, sir. I have no problems, im supporting this high max here and that seems to be stalled out. On want to be in that business. May i go to john in florida . John . John . Caller yeah, hi, jim. Its john c. How you been, boss . Caller glad to have you back. I missed you. Yeah, i missed the show. Whats up . Caller jim, i want to say happy anniversary to my wife. Tomorrows our 50th wedding anniversary. Youre a lucky man. Congratulations. Caller yeah, i am. And the stock im interested in, jim, is atnell, atnl. John, you know, thats too much of a commodity play for me. Look, sky works is the commodity play thats doing really well. I dont want you in atmel, but i want to, you a happy anniversary. Can i go to larry in arkansas, please. Larry . Caller yeah, jim, nice to hear from you. How are you . Caller good. I have a question about tyson stock. Jim, last quarter 2013, sales up 7 from the prior year. Are they keeping administrative and general expenses down and keeping the operating profit up . Theyve done a fabulous job, larry. I want to tell you, i miss it. I thought that this was a play that didnt have this kind of shelf life, but the grain costs came down. I was thinking farmed and dangerous, theyre thinking its a real fantastic situation. The bulls have been right on tyson. I have not been bullish enough. Can i go to carolyn in kentucky, please . Carolyn . Caller hi, jim, this is carolyn, morganfield, kentucky. I have a question about pinnacle foods, pf. I own some shares and im looking to increase my shares, but with a focus on Healthy Lifestyles and the slow startup of pinnacle foods, is that a wise move . I dont know. I think, lets hear, they report next week. Now, i will tell you this, theyve done a very good, quiet job of moving the stock up, but its not part of the white wave cohort, which is what people want right now. They want natural, organic, and thats been the stocks problem. Can i go to joe in indiana, please . Joe caller thanks, jim. Fleetcorp technologies, flt. This is such a good company. I am going to do a segment on it. And ive been kicking myself, how good it is. This is a payment processer, i like all the payment processors. I Like Alliance datas, thats my favorite. But that, ladies and gentlemen, is the conclusion of the lightning round the lightning round is sponsored by td ameritrade. And now, the nominees for best comedy. What do you think . My daughter and i snap chat. I dont even know what youre talking about. Oh, nasty. [ tires screech ] chewleys finds itself in a sticky situation today after recalling its new gum. [ male announcer ] stick it to the market before you get stuck. 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Take chipotle, a company that builds itself genuinely as the organic and Natural Choice to the corrupt, unhealthy, industrialized food chain. So they make their own tv show, farmed and dangerous, a comedy that highlighted the absurdity of the mainstream agricultural industry. The show is currently airing on hulu. I think theres more to promoting chipotles message than any number of traditional advertisements would. This kind of branded content could be the future of advertising. And for those of you who are leery of corporations directly making their own shows rather than sponsoring them indirectly, all i can say is that farmed and dangerous is so funny, it almost made me wet well, lets just say its very funny. Too much information, perhaps. Thats why im thrilled to have the star of farmed and dangerous, the great ray wise, who plays buck marshall, the head of the industrial food business. Welcome to mad money. Hi, jim, booyah. Booyah. Ive always wanted to say that to you. Thank you so much, ray. Ive always loved your stuff, and when i saw you in this, i immediately wanted to say, now, this is the kind of job that i see you as villains a lot, but this is a villain who seems to be in on what hes doing wrong. Did that appeal to you as an actor . Oh, yes, yes. That whole subtext. Its great. Buck marshall is a great character, hes bigger than life, but he knows how to do his job well and its fun. Its fun. The writing is extremely good, so i really love playing it. Well, lets talk about that. Thats what i think. I find it i usually dont laugh at commercials. This is, in some ways, a commercial, but its a drama. Do you find is there anyone youve come across, because i know youve done a lot of press and talked to a lot of people about this, who believes that there could be an ifib, there could be an agricultural food chain that is this corrupt . I suppose so, sure. You know, ifib, industrial food image bureau, im the ceo. And i know that you have mostly ceos on your show, and so im very proud to be a fictional ceo on your show. Yeah, i think, you know, its the argument between the big food companies, the big food giants and the sustained agriculture people, and its an issue thats going to exist for a long time, i think. Well, when i first saw it, i knew it was from chipotle, because i had talked to him about it. But most people dont understand that it has anything to do with chipotle. And i image when they came to you, they didnt say, listen, chipotle wants you to play buck marshall. They approached it as strictly a theatrical piece, a fourpart mini series, and they sent me the script and i liked it very much and i thought it was very funny. And chipotle didnt enter my mind until later on, when we started the production process itself. They had a very light footprint all during the production. And you would never know that chipotle was behind it. We had to product placement, no burritos on the conference table. But i do hope that some day i get the gold card to be able to get the free burritos from chipotle. Well, do you think look, ive got youve played many youre playing a great villain right now, young and restless, they obviously know that youve played these villains that are kind of in on the joke, but at the same time, you have to admit, this is a rather sophisticated polemic against the food chain, which, by the way, i have to interview ceos all the time who are part of the food chain. And im wondering whether theyre not just plain embarrassed by ifib. Oh, sure, i would think so. In fact, i would think that were getting some pretty scathing tweets and emails from those organizations. Because it does feel like a thank you for smoking. In some ways, the food industry, which has always had a pretty good halo, has got to be but you know so much about the department of agricultural be in favor of the food chain. Theyre vilified and you vilify them in a hilarious way. In a funny way. I think thats important, because it makes it more palatable to the viewing audience and gets them to thinking and that was chipotles whole goal, was to get people start thinking about their food and where it comes from. So they can make more informed choices. And im great to be in on the satire. But i think youre right, though. Thats it. Theyre not saying, you must be antifood chain. Theyre saying, theres food that you dont know about and food that you might like more. Thats really the purpose of it and theyre kind of betting that youll come out on the natural side. Mmhmm, yeah. Im kind of on the natural side, i like to eat organic whenever i can. I juice every day, kale and arugula and vegetables and fruits. And i think its an Important Message to people. So they can make more informed choices. Do you think theres someone who would think that youre that a propagandist for chipotle, that youre so over the top, you make those guys look bad, that you dont want mcdonalds, anymore, which was one of the parents of chipotle. Well, they were a chief investor, but i would never call them the parent. But buck marshall likes to spread that rumor. Ray, ive got to thank you for coming on. I just felt this was the smartest way to get the word across, was to have you to play a character who clearly is a cynical guy, but actually on some level knows hes doing the wrong thing. Mmhmm, mmhmm. And jim, thank you so much for having me on your show. Well, youre terrific. Its an honor and a pleasure. I didnt think you were the villain in season 5 of 24 until i learned you were. That was great casting too. Booyah booyah thats ray wise starring in farmed dangerous on hulu. I think its the most effective way for chipotle to get its own message across. Stay with cramer. Monday, kick off the trading day with squawk on the street. Live from post nine at the nyse. I will fall asleep sunday night. Not until then. Im not kidding. That stuff is just good drinking. It all starts at 9 00 a. M. Eastern. [ chainsaw whirring ] humans sometimes life trips us up. Sometimes we trip ourselves up. And although the mistakes may seem to just keep coming at you, so do the solutions. Like multipolicy discounts from Liberty Mutual insurance. Save up to 10 just for combining your auto and home insurance. Call Liberty Mutual insurance at. [ thump ] to speak with an Insurance Expert and ask about all the personalized savings available for when you get married, move into a new house, or add a car to your policy. Personalized coverage and savings. All the things humans need to make our world a little less imperfect. Call. And ask about all the ways you could save. Liberty mutual insurance. Responsibility. Whats your policy . Thats a good thing, but it doesnt cover everything. 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Why do we hammer ppg after that quarter . Was there anything wrong with 3m when they got bludgeoned. Was this behavior anything new when you look at the calendar . Most of these Companies Sold off because they reported during some dark days, where we thought the emerging markets were done for, the federal government might shut down, and the weather was so horrible that all of these things transcended longer term outlooks. The house of pain. But thing pp begun had been trading in the high180s cruising into the quarter. Chuck bunch, the ceo, one of the most reliable execs out there has delivered time and time again through thick and thin, youd know that if you watched the show for long enough. When ppg reported, the number was, i would say, perfect, on every metric. However, the worldwide selling squall, im not kidding when i say that all of chucks hard work seemed to be obliterated on the altar of turmoil in turkey, argentina, and wait, what were the other countries . I forget. It seemed like a travesty to me, and when bunch came on mad money, soon after that misunderstood quarter, i said so. Talk about deaf ears, the stock kept falling, bottoming in the high170s. Think about this. A worldwide Specialty Chemicals quarter reports a huge number. Singles in 2014 would be an excellent growth with the possibility of good mergers and a wild buyback thrown in and gets whacked because of an overall decline in the s p 500 that had nothing whatsoever to do with these prospects. It sounds ridiculous, doesnt it . Yet thats pretty much what happens. The markets calm down and begin to see things for what they are, depending upon whether a company like ppg actually has something good to say. Then we get reports about how well pain is saying all the way back to where it was before the quarter and then some. Next, you know, paint makers, ppg, hits an alltime high today. 197. 82, up more than four bucks in one session. And no one can even remember why they sold it down in the first place. Edens no different. When the Company Reported numbers wildly viewed as discipline, the stock plummeting from the high 70s to the high 60s. Another bankable 21 came on mad money and told you not to worry, that the outlook for almost every business was improving in 2014, including constructions of all kind, youd figure that thats an aha moment, right . A guy comes on the show and says this, no, no. Instead, eaton sold off again with the entire market, as people presumed that cutler, who was a very rigorous businessman, was simply being too bullish. Thats not his style. Things have calmed down and now people are taking a second look and theyre liking what they see. Its the same way for any of the major nationals, where pessimism ruled the roost, 3m, now hope springs eternal. Of course, its possible, we have already swung too optimistically. But i will say this once again. When waves of future sellings bring down the stocks that are doing well and have successfully navigated downturns in the past, as they did this very afternoon, its time to buy, not sell. Maybe, if it happens again, people will actually listen. Stay with cramer. We get a lot of awards, but not the ones that make me look good every night. Lets have the golden bull moment for the crew i like to say, theres always a bull market somewhere. I promise to try to find it just for you right here on mad money. Im jim cramer and i will see you monday the world came to russia for the Olympic Games and inactivity condemnation from nations around the world and the United States will stand with the International Community in affirming there will be costs for any miltd intervention in the ukraine. Did president obama draw another red line . Did he threaten Vladimir Putin . He spoke out just two hours ago on the deteriorating situation in ukraine. News of Russian Troops on the ground spooked the markets and the rest of the west much well have a live report just ahead. National outrage grows over new york city mayor de blasios decision to pull the plug on high performing charter schools