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go-to doctor. it wasn't long before his flowery language and product promotion attracted controversy. >> now the number one miracle in a bottle to burn your fat. >> reporter: last june oz was brought before a senate subcommittee about his promotions for miracle weight loss cures and called to the carpet. >> i don't get why you need to say this stuff because you know it's not true. why when you have this amazing megaphone and this amazing ability to communicate, why would you cheapen your show by saying things like that? >> i actually do personally believe in the items that i talk about in the show. i passionally studied them. i would give my audience the advice by give my family all the time and i have given my families these products. this little bean has scientists saying they found the magic weight loss cure for every body type. >> reporter: the makes of one product tauted on the show was sued for false advertising and settled for $3.5 million.

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