attention. >> since the films, thousands are questioning the convictions. >> 16 years ago i believe i saw the documentary paradise lost that was on hbo. i got involved in the case thinking that there was maybe some way i could make a difference. >> is there something about the way damien echols was treated as a teenager that you can relate to? >> i can remember being looked upon as a freak or different, because i didn't dress like everybody else. so i can empathize with being judged by how you look as opposed to who you are. >> i saw the movie, i'm an advanced screener because i work for an advertising agency. >> we saw it together. oh, gosh. burk would probably like this. actually not like it. >> he called us up and said these guys are innocent. >> we start contacting the lawyers. you just want to know more. and we're shocked to fibld out that nothing was getting done.