music in the east at that time? bad boy. >> papi, fab five freddie's here. >> oh, what up, five? what goes on, baby? >> everything. it's all good in the hood. >> sean "puffy" combs founded bad boy and biggie smalls was his marquee artist. they modeled their sound on death row in a lot of ways, kind of a gangster rap for the east coast. ♪ jump in the rover and come over tell your friends in the gsv ♪ ♪ i got the chronic by the ♪ ♪ i love it when you call me big papa ♪ ♪ throw your hands in the air if you's a true playa ♪ >> i make music about what i know. you know what i'm saying? if i'd have worked in mcdonald's, i'd have made rhymes about big macs and fries and stuff like that, you know what i'm saying? brooklyn, i see hustling, i see killing, i see gambling, i see girls, i see cars. that's what i rap about, what's in my environment. ♪ keep banging ♪ >> and the winner is -- notorious b.i.g. >> b.i.g.! puff daddy in the house.