they went berserk. [sexy jazzy music] - ♪ whoa, oh, ohh ♪ - i was sitting with a pad and a pencil, drawing pictures of breasts to try to show them what we would show and what we wouldn't show. [laughter] i have grown-ups sitting in a room, you know, doodling. then we started in on the language. - we heard some reporter called a lowlife asshole turd pimp with the brains of a flea and the balls of a moth. - the program premiered with an advertising boycott. all: channel 7, shame on you. - but it was such an immediate hit, that boycott lasted, oh, four weeks. - come on, line 'em up. - they could use the nudity and the curse words to go deeper into the actual emotional burden of being a cop. - i'm an asshole. i'm--i'm a--i'm an asshole, huh? - and it had this character andy sipowicz. he's a raging alcoholic, racist, sexist, violent. - hey! - he created the tv antihero.