choose, choose. but at bedtime? ...why settle for this? enter sleep number... right now all beds are on sale. sleepiq technology tells you how well you slept and what adjustments you can make. you like the bed soft. he's more hardcore. so your sleep goes from good to great to wow! only at a sleep number store. the time is now for the biggest sale of the year, where all beds are on sale! save 50% on the labor day limited edition bed. save 50% on the labor day limited edition bed. know better sleep with sleep number. but first, we have a very special guest. come on out, flo! [house band playing] you have anything to say to flo? nah, i'll just let the results do the talking. [crowd booing] well, he can do that. we show our progressive direct rate and the rates of our competitors