Assessment of how food affects the body and induce us to have high glucose levels and then to crash and effect your insulin in the Major Development of the type ii diabetes in the country and if we had this i think would be a useful label for diabetics as well as those of us that are not diabetic but those that want to gain a better way to avoid for the long term to avoid type ii diabetes to have a high glycemic index fingers that have a lower glycemic index. That would be one way of getting to the sugar element without an assault and provide information to regular folks like us as well as the millions and millions of people that have type ii diabetes. Next question. Im going to shorten it. Its basically about the extent possible that all the regulations we have been talking about increased the cost. So the question is that a concern and we increase the cost perhaps with less regulation. It is true that the regulations can cost money and i think we got pretty good at trying to estimate what the cost of the regulations are and theres been a huge amount of interest and cost benefit analysis for the cost and benefit of the regulations and some people loved it and some people heeded and some people think its terrific and some are absolute gibberish. That is this going to cost us a lot more to do than to help the benefits we agreed to get from it as a is a sensible question to ask. So this is a disclosure and labeling requirement of those are pretty modest usually. They are but they are not wild. I dont think a lot of labeling requirements will drive out of the food cost. There is a possibility that it might actually drive some down so you go and want to buy some good bags and want them to be healthy for cage free, just really well. You go into hugo intersex 16 different labels and rearrange an antibiotic and hormone free and natural and animals should do really well. And if you can do all those things they are priced in the same kind of way as people who really, really are and that means people who are cant raise prices and in some of the costs they should appeal to so if you can fix the problem and allow a market differentiation the priced effect might work out okay. For some families its millions of people because we are a Huge Population but price, theres a nutrition problem because they cant afford food. But we also have to get our head around the fact that i think that its in 1930 to 28 of household and today it is under 10 goes to food including dining out. So the idea that we are going to slightly raise the cost of food to fulfill some of the regulations on purity, safety etc. , its like alright it is going to have an adverse affect on some of the need food stamps and stuff but for the vast majority of americans that might actually be a good thing. It might be. Maybe we will buy glass, maybe we will shift or consumption up and we do have room to spare. If we ate out less and eight in the more it might be a good thing, not a bad thing. So, i am a little hesitant to say its just going to raise food prices and we have to do everything to avoid raising food prices. One of the things you appreciate when you go to other countries is the United States tend to like lots of stuff for a low price. Other countries like okay we will sacrifice for highquality maybe less for the same price. And that is a tradeoff i think we should be doing more of. Hi quality food because we dont need 2800 calories a day. 2,000 will do just fine and maybe if we got blasted with Higher Quality would be a better deal for the longterm for the country. He would be healthier if we had less obesity but the diabetes etc. That is very common in lots of countries its smaller they are than it is here so its just smaller. I think that its overall the calorie budget. And also the fact that theres greater opportunities to walk and get outside and for example combine that with the patterns you are talking about explain the extent there was less obesity there. But one other thing, this question that we are leaning to ask about is the extent that we can introduce the advertising is Something Else that may be in the mix of regulatory mechanisms comes with a specific question is about what about regulating advertising as an approach to obesity. Lots of battle scars over trying to do that. As you might imagine, you know, lots and lots of big media interest with billions of dollars at stake. We have had some positive changes on that score and backcountry in terms of disney and others. It is a tough road in part because segmenting the market and targeting how do you not to target kids on target kids on saturday morning cartoons but they watch its more than saturday morning cartoons. And so i think that its going to be a hard thing to say we will get rid of these ads for kids is going to be a lot of spillover effects so i dont see that as there are things we can do but i dont think that will be the beall and the endall. I think trying to change kids diets come and parents acting responsibly will be lots more important. One of the most interesting things was Shrek Kennedy experiment where they have a shrek sticker and they put it on an onion i believe that kids want to do the onion. [laughter] its like there are Creative Things we could do to increase the desirability for vegetables and other things, and i think again, we need to be more creative about that and maybe more productive when it comes to kids and Good Nutrition because we do know that once we inculcate its very hard. I will tell you my own personal experiment. My new years resolution was no added sugar. Not a teaspoon of sugar that goes into the tea in the morning. And now added candy. I am now ten months into it, im fine with it but it took a long time to change my taste buds so i didnt want it and candy is so ubiquitous it requires force of will to not having the center of my office. There theres two big jars of m ms. Its hard for us to break that but its got a gradual thing. It gets harder with social media and the internet and puzzles are accomplished when it was talked about. This is a rather openended question that has been asked. Talking about its more expressive that has been explicit in what we are talking about this question is what do you think of the local Food Movement lacks so, we will go to seek first. Theres lots of important things about the local Food Movement. You reduce the Energy Consumption and you can create local farms and so i think it is important. On the other hand we also have to recognize beyond growing raspberries and winter in pennsylvania. There is a limit to i think how much that is going to affect and similarly we want you to eat more fish and less meat kind of things in the midwest there isnt going to be local. You have to import it from the coast. So, i am a big advocate. As i said on the part of the Farmers Market in the organization and easy the main mission is to try to promote opportunities for local farmers and i love what we can do here and have adelphia just because we have a huge number of local farmers around. There will be limits to how developed that can be if we also want to maintain a nice healthy balanced diet across the year. I would just add one thing that can be done on the scale in some areas is to pair the local farms and products with schools and that i think would be what is happening in philadelphia in this area that is a nice local movie and its good for the local products and its also good for the school. And i think the community. I will say that one of the big hitches is the distribution network. Youve got the farmer here youve got the demand in the city and the distributors, cisco and the other ones. They can to do local. Not a big enough for them. To get the Distribution System working correctly so you can actually get efficiently from the farmers to the markets in urban areas, that i think its still a big is still a big challenge for most of these local. I know a lot of people are trying to solve that problem now our time is pretty much at an end. But i want to ask again somewhat of an open question and kind of you can take this whatever direction you want. We talk a lot about federal regulation. But theres also the state and local regulations and we wonder if what you think there is room left in that realm and which would be the better policies to service take us in directions that you have both talked about tonight in terms of the state and local regulations. I think that there is still room and it is a space that has been heavily regulated locally at a state level and federal for a very long time and that is by and large appropriate. I think some of the things we have been talking about are likely to have the characteristics or the feature where theres a local and a state push and then it gets paralyzed. Parts of the industry where there is a natural presence that is going to repeat over and over. So it should be a push for more federal regulation and less state regulation and a lot of this space i think that its okay that we give up some of the heterogeneity that we would otherwise get and we think about not just the local character of food that weve got. In the end i dont think we will have a situation where we have a checkerboard very serious regulation for very long its hard for the industry to work on those conditions. What you hope its is in that process we dont go to the lowest common denominator because thats the simply assist displaces people and i think that is unfortunate. Our time is up and its a rare opportunity to say we have been so lucky tonight to have two best experts in the country committed to kindest people to talk about an incredibly important issue and i want to thank you both for sharing your expertise. [applause] [inaudible conversations] when wife what to my wandering eye should appear but a man with a sleigh and eight tiny rind here with a driver so lively and claimed i knew in a moment it must be saint nick. He wished and shouted and called them by name now are now dancer dancer al panzer dancer al panzer and dixon on comic on cupid on donner and blitzen. Now a way all. As the hurricane fly is when they meet with an obstacle mount to the sky. Chief economist and twitter recently joined regulators on a panel discussing connected to consumer products, privacy and security from the policy institute has aspen for him this is an hour. This is the panel on privacy and big data that have all had issues. The report stated they fundamentally shift the way that we interact with our surroundings and the state can certainly be extended to include reflects of data as they are covering the differing views as to whether this is a good thing or a bad thing. Nevertheless, theres an Energy Medicine medicine from health care, politics, government, content and virtually every business is deemed affected their. We have a great time to discuss these issues. I will introduce them alphabetically. Sean is the chief economist and senior director of research at the Consumer Electronics association. He is the author of recently if typical of the digital destiny of a of the new age of data will transform the way that we work with and communicate. To his left is Alex Macgillivray has been at the white house a little less than a year in his portfolio is the focus on internet policy and intellectual policy and the intersection of Big Data Technology and privacy and before joining the government served as the general counsel and the head of Public Policy at twitter. Terrell mcsweeny has been a commissioner since april april of 2014 and prior to that served as the senior positions in the antitrust division and as the Deputy Assistant to the president and domestic policy adviser to the Vice President joe biden. Paul nagle is the chief counsel for the trade subcommittee of the house and Commerce Committee which has jurisdiction over the Data Security and related issues and how the chief economist at google where hes been a consultant since 2002. Hes also a Professor Emeritus at uc berkeley and the economics business at the school of information as i was reading about him recently is a 2015 distinguished fellow of the american economics association. So, but we just start out with some basic questions and go down the panel if everybody could give me maybe one example of the information springs area or the big data area that you find most exciting and positive and maybe some things that people havent heard of. Theres so much going on in this space into the development are where you are starting to get things pulled together. So i would say for the most part, two years ago the devices operate in isolation and they would connect but they were connecting in isolation and now we are starting to see the data move across the devices. So, and i think that is where the real potential starts to open up, whether it is a health and fitness where you are starting to be able to pull the great extreme together but there it is in the home and the enterprises, enterprises, so theres a lot of different areas that the technology is playing out but we are seeing things start to come together now as an important piece and i think that one of the fundamental questions that we asked when we look at it is does the internet makes sense they are. So when you look at Something Like a smart watch, i think right now we tend to look at it as a device and we say is this interesting device for us to have. But the fundamental question we are asking is does the internet make sense and if it does make sense on the rest, then what is the user case scenario, what is the application that makes sense when we have the internet on the rest is up it is the fundamental question is does the internet make sense to point it here and if so, while become that new case scenario. Great. So i think that he did a great job of framing the broad question. What excites me most is the question honestly the way all of it can be at the the place to make regulation more efficient and effective and in particular to streamline shift of regulating things to regulating relatively smart things that we are communicating with each other over the space and time and that shift gives us the opportunity to take regulation that might have been a straightforward onesizefitsall type of regulation and moved it into a much more active and efficient regulation to just give you a couple of examples that come upon a in terms of taking the technology that used to be straightforward in terms of the bands of the spectrum and moving them into spaces you could have the spectrum again because of the change from things that were relatively dumb to things that are much more intelligent. The type of space that you look at the change from Wind Turbines that used to be these massive things and you have to have regulations to make sure that they are nowhere near airports. Changing that in the concept of the wind turbine is and whether that Power Generator is to the small airplanes that can go up and come down anytime they can communicate with an air Traffic Controller and then all of a sudden okay its fine to have those types of things near the airports we just have to make sure they go up and down at the right timing to communicate effectively. Its about ability to change from a regulation of something that is relatively stupid to a regulation of something that is smart. The other thing i would say is its trust the sheer amount of jobs, opportunity and disruption that will be created by this and i think that reports is also it will be a market that was bigger than the entire economy of the world i think was the prediction thats really exciting because it means that you can have new interns spaces and companies that have become less dominant and you could have a new way for individual makers to have more impact in their work that gets the office really excited. I agree it is tough to take what is most exciting about the space right now. The potential is enormous and we are at the beginning of something transformative. A lot of the developments in the healthcare and education space i think innovation and the potential is incredible. The trust is going to require security and data sharing and privacy to be part of the discussion. We have safety under the jurisdiction and. The feedback loops to being better informed about the roads we are on it with drivers are doing there are benefits we need to realize those. But what is awesome about it and putting all that aside there are things that dont get mentioned a lot every business and healthcare and education will have huge benefits but things like food. When we did our showcase at the hearing one of the folks we actually just have actually just had a very simple device that was tracking the freshness of beer bars. So if you are popping in for a wonderful summit you can see which bars have it and see how fresh it is and it the freshest kind you want. The personalization is going to be another aspect that will be very transformative and fun. So, one of the most interesting things from an economic point of view is contractor was a that these devices enabled. I will give you an example from the favorite poster boy which is uber, theres a onetime transaction, its kind of what it is, the driver could cheat the customer can the customer could cheat the driver. So we build up this whole regulatory system to try to make these transactions more reliable but then along comes uber. Well you do have things like looking at the map on his phone and everything is transparent so you have a better and a more secure transaction. You can do this for all sorts of things. The second example i want to use is premise. Com that was focused and im on the advisory board. So lets say you want to know the price of pork in shanghai to send an email to premise and they send out a dozen College Students in shanghai with their mobile phones and theres a couple hundred stores and photograph. Theyve got timestamps, date stamps theyve got the prices into the and the next day delivered with a report from shanghai. You can do this for prices and the length of lines in the stores in venezuela and any kind of ad hoc fast gathering of information. What makes it work is the smartphone because it is authenticated and reported and assist yes indeed you were here at this time into this location and this is what the numbers were so it is a great way to make our lives better off. Obviously it has lots of promise but not everybody is there are people that have a lot of concerns. But start at the other end with how are their developments that can be concerned, the things that worry you about these developments . Stanek there is the point that was mentioned about the Security Privacy people want to feel comfortable using these technologies and on that side i think the biggest problem that we face is the usability because we have technologies that could make things secure they are just not widely used outside of the commercial world or business or government and so solving the usability problem in security will move a long way towards making these devices and things were available for ordinary people to use. My biggest worry is making sure we dont miss the upper trinity because it talks about between now and 2025 these are big numbers of two to 6 trillion in value thats likely to be realized by the industrial countries that are so concluded so we dont want to be so quick to introduce the regulation before we know what it is that we drive up the cost because the big data in the balance and the continuation of the trend into the Computing Power and digitization regulation to push them overseas by regulating you to quickly. Talking something similar to that do you all expect the market this is obviously new to you expect the market will solve these security and privacy concerns as we move on . Its nice to look at the history of garage door openers. Each brand had a separate code and you might end up looking at your nextdoor neighbors garage door and then you have these little switches that use it on the transmitter and of course that was such a pain nobody did it and be all over and for 0000. So anytime you open the garage door it is a different authentication method is the technology which is now readily understood and available so we will see that same kind of generating code for a lot of these other devices. By the way ive want to add one other thing to this point. A country that may lead into the u. S. In this area is india where theyve established the universal Identification Program so theyve got an identity Proof Technology that can be standardized and deployed throughout the entire country. I will ask you the certain questions do you think the market will solve. I will cathy cathy cathy onto data by meaning dot data by meaning as the lawyer and economist on the panel i just spent a really interesting week at the cabin and i hung out in the village there and it is incredibly interesting area they are incredibly porous and its not obvious to me the countries that are getting into the business of having conduct the tests new but they were doing when it comes to security. I think that their supplychain issues that are real and affecting numerous devices and ice of interesting presentations where you see one chip and its in 12 different marchers so its not obvious to me that there is incentives in the marketplace to achieve the kind of security progress that we need in the time we needed i think there will be a large number of devices that are pretty vulnerable and marketplace to any address some of these risks. We will have competition the privacy and security we do see competition and privacy and security and that is gritty and incredible benefits to consumers how quickly are we going to catch up to this vulnerable wave of devices coming out on the marketplace. They are very highprofile. They were very monday in products and they were pretty easy to hack. If i can jump in i agree that security is a place where theres going to be government involvement. In aa popish pushing the industries together identifying the best practices to think where we could all agree we dont want a setting that Security Standards to field moves too quickly but at the same time after all the folks out there in the industry i think that you do have to recognize. The market will work it out and we have absolute faith. So there will be that involvement and i think what we really need to focus on is what is Good Government and the scope of the government involvement in peace technological spaces. Can i jump in on that for a second because i think that its an important one is a huge opportunity for the industry as well to promulgate its own approach to this and self regulatory processes all of that needs to be happening. We have initiated the Security Initiative but what we are doing is essentially putting in best practices that is a Technology Natural approach that we have been advocating needs to be used in especially these new devices in the country starting talking about that and have a new handbook available on the website and of course they will continue to use this enforcement tool to make sure that promises that are made to consumers and practices that are being used around their data are secure and truthful. The Enforcement Agency is doing some enforcement activities that are helpful in terms of pushing the industry norms and code norms in the way that doesnt have to require a stronger regulatory enforcement action. Theyve learned a very painful lessons about all sorts of stuff you are taking a lot of the Product Companies that have learned of the great lessons in the product space and bringing them very quickly into an extremely powerful service to marketplace and that transition for being a Product Company to being a product and Service Company is extremely tough for companies to make. Its everything from the types of skills you have in your Legal Department in the company to how you market the products and services to the type of security questions that you ask to how the Security Group is looked at in the rest of the company. And so part of this, and this is back to i think the point about the sort of bully pulpit for the companies to take it with a lurid and handle it to the Product Companies now in a less painful type of transition. If i could add on that point because i think that it is fundamentally important, i would also say one of the important pieces people need to address thinking about this is handling the security researchers and how to handle the exploits that reveal vulnerabilities and what the process is. Obviously the result of the process that was reached is a pretty highprofile example as a kind of an evolution on how to approach and handle this interaction. ] to the garage door opener in the case, how do we think about these things as things that security researchers can get into and play with and discover vulnerabilities in a practical way. Some in the private sector might say Insurance Companies because they are the business of the Risk Management. They say if you put them them every 20 feet we will ensure you at this rate and if you do this or you do that, then we will provide this kind of insurance, so they are drawing on these kind of best practices of the Security Standards that have the strong economic standards and you get a lower rate than if you didnt adopt them. Thats becoming more and more common in the insurance sector now. I think that they were relatively slow to respond with the insurance against cyber threats. But to the extent that it is an issue i think that they will actually move into that area. Its aggressive early on its just hard to assess the risks. If you have good Risk Management techniques. So this is mostly potential but its a good potential. Its affecting the valuations and the deal was where you are dealing with companies that have these types of vulnerabilities. At the end of the day it is about monitoring to allow you to capture the data that was already there but isnt being captured in a very systematic way so that is going to significantly change the way that we view and price the rest. So if we have a much more narrowly defined risk in the valuations that correspond to the risk. One of the things the report also noted was is fully exploiting the data that is generated by the funds and the president only has a very small amount of data that isnt being used at all that much less there is the two questions first of all is the statement true is there a want of value in the data and second, how much does that increase the risks. I think that it depends on the internet of things. The example that i think has really had a dramatic effect on the lives is the gop session existence and location identification. Ronald reagan signed that into the law as they have the satellites for the military location to say lets put and use them. And its had a huge impact not only on these examples of avoiding getting lost and avoiding congestion and doing realtime traffic management, but also on the examples like the premise example he mentioned earlier where you can get authenticated data. Yes was at this place where this time. Theres a lot of information out there. Anything that we think about the ideas of all information the company or the individual it doesnt assess where we need to be for the individual or an enterprise. I think that when those are connected to the internet of things is about more of the efficient and effective resources and that is ultimately what it does. It helps you measure and monitor things and deploy the resources in a much more efficient way. If i have my internet connected to my Sprinkler System and today we use a very analog method to turn off the spengler system is a little plastic cups outside when it is filled with rainwater and the switch that tells the spengler system and we see this all the time when you are driving the latest pouring rain but the speaker system is on its because the little cup and filled with water yet. If i were to pull any information from the moisture from the moisture sensors vertically within a 5mile great m. I. Or 50mile radius of my home, and i could get some that say youre spengler system is about to go on but we see a storm is approaching and it is an hour away, do you want us to wait and so i think that early on we are going to see a lot of these that allow us to make new decisions more effectively. And in that example, depending where the moisture sensors were pulling information from its not really proprietary information. Theres not a lot of security risks that somebody is going to all of a sudden know what the rain looks like around my home because they can already look like generally. So i think theres a lot of opportunity in the data but doesnt necessarily need to be thought of as the price. Prius. Eight to an individual. I think if we pick the low hanging fruit we start to realize the value in the obvious things. Theres a lot of data out there that people are going to get about finding a use for. When you connect to the new object whatever it is certainly you have data. Knowing is half the battle. The more knowledge we have come its generally a good thing and how you apply it can be a different thing but that knowledge and that data is going to continue to lead to good things and benefits. Today you have Something LikeDriverless Cars and when it becomes digitized you can pull another information so most of the calendars today are digitally available. We are not using them outside of that calendar feature or whatever other device is available to all of a sudden you start to pull this together and put those together and you talk about making better decisions. I could have my Autonomous Vehicle dropped me off at a certain distance from my location autonomously because it knows where i need to be and when i need to be there and also knows the likelihood of me hitting certain goals during the days you can look at the counter to say hes not going to hit the goal. Its going to be the corporations and its going to be looked at over the next decade and as we think about how we open up more of the data and make it more beneficial. The regulation we put in place to protect privacy doesnt make it harder for the users to get access to the data. Its a really great example because obviously that is very powerful and in enriching tool. The question is also valuable information to know where sean is going to be. To figure out when you are most likely to be enacted. It shouldnt have any should have any role in deciding who gets the information. Talking to the corporations about this review that information is proprietary to the individual even though they are tracking and storing it most of the companies i talked to if not all view that as something that will benefit the consumer and they have other benefits as well but at the end of the day they are looking to benefit the consumer and i think that what we run into when we look at the regulation of the legislation is legislating the devices as opposed to the hating and regulating and as opposed to actors that is something we need to be cautious of. About of this communication among the devices is going to be from device to device. What it does is looks and says its going to rain tomorrow im going to modify the usual pattern. So they can say its coming down in five minutes i will wait to start the dishwasher. All of that stuff is really out of the loop and when you look at the kind of uses of the Utility Company and Water Company or any company or any of these other places its the aggregate data to make individual patterns and individual behavior working on your behalf. The overestimate the value of their own data. We talked to the privacy and security for the inputs of realizing the full benefits of this resolution one of them could be the enterprises and security concerns. To convey the availability of the spectrum into considerations there could be other things are going full scale ahead for the resolution and then realizing the benefits. Stack by far the biggest one is an option. That option. If people dont see the value in the service and they dont adopt it and we dont seem to value come to fruition. Getting back to the individual consumer, it is trusted you dont think that medical device is going to be secure then you might not trusted. If you worry that you dont understand the Technology Well enough to deploy it in your home or you heard about that guy that launched a denial of Service Attack that is pretty convenient if youre not a technical person. So then there are these issues of trust. Trust is one of them and another piece of it is just recognizing that one of the big issues is we are essentially taking something and analog world and we are digitizing that experience but if it doesnt then close what i call the feedback loop and if we dont then it changes back to the physical world, the service isnt going to be so i can measure my steps steps but if i dont change my behavior than it becomes pointless and the battery dies and i just stopped wearing it. If they have a Sprinkler System but i dont actually connected to the internet than when i need to replace the Sprinkler System i might say i didnt really use that feature not going to bother to do that so we wont use it across the board. Do we have any evidence that consumers are not adopting things because of a lack of trust . I havent tried to quantify that but yes there will be people that are not adopting things yet. I suspect there will be people who hear some of these highprofile concerns and that kind of throws them down and there are people that have some kind of surprises when they buy a device for their home or whether it is a monitor or toaster oven or, you know, and appliance we may find out it is only going to be supported for five years and then the patches are going to stop and im going to have to get a whole new one where before that object might have lasted me much longer so there will be a bunch of these issues to need to be sorted out. I would agree with that but one thing you step back and look at the bigger Information Age of development, why is all that information out of their . Because the Companies Keep finding new services to offer consumers and we keep picking them up on it and we get more information out there because we see the value as well as the trend on the whole that will continue when theres something new you have some innovators out of their trying something new and you will have some insiders and so you will have some cases where consumers are not served served but can you see the branding was coming in who are very concerned about the security and privacy because the brand is so important to what they do so i think as you see that developing and taking place, the trust issue will hopefully move back to the background a little bit. But the question quickly from where i sit as a policymaker one concern i do have the spectrum is an important one as well as other committees that deal with that but. Its a horizontal issue and so it cuts across the state and local regulation that makes it difficult to get the benefits and to get a the big adoption that we once now where the policymakers could be looking to see arthur silos it is hard for the visualization to realize value in certain sectors. Its possible to make all of the systems highly secure and its not costly to the producer. It is complex now and there are different systems to do it. For these companies it was an interesting thing that all the Different Companies are looking for security thresholds as is the security government. Please see me afterwards. We need to figure out a way to print more of the folks with diverse backgrounds from different perspectives would be awesome but that is a huge thing that will drive feasibility. And also ordinary people become aware of this and i think the market is working using proximity detectors and theres lots of things people are experiencing to find a better and easier ways to have identification and security. We fundamentally change the entire experience and that can be a long process if you look at the introduction of the ecommerce in the late 90s when weve become quite comfortable with that and where do we go and get a paper ticket but its just now that its starting to have an impact on the physical layout of the store and you start to see the storefronts are becoming more warehouses and we are just really at the beginning of the impact of digitizing commerce is going to have on the physical experience we have inside the stores and i think that same analogy please note and everything related. We can digitize it and deploy sensors and insert cash or data that is already there. But its going to take years or even decades to we start to see it have a fundamental impact on the core experience. People are excited about these technologies and the mother were smart phones and they are transformative in our lives i just think the average consumer doesnt understand a lot about whats happening to the data and security but its going to start to understand these issues and they will want things like strong enduser encryption and want some of that capability. They are going to get more sophisticated. And i think they are going to be mindful of issues that may crop up. Right now we dont really know where the lines are between providing a great personalized opportunity and a something that is impacting the ability to get something in the marketplace and i think that we are going to need to as policymakers we are very focused on this to continue to provide consumers and monitor whats happening to them. We are very forgiving of not having that reception. They were not at the top of some of these and we just have become accustomed to having the preferences that have changed the requirements for services that changed into the same thing will play out. They are more aligned in the products it is the services and become increasingly less forgiving and coming to adjust to the environment. Speaking of the regulations, in the privacy we basically have a pretty light and lightheaded bigotry regime. For the other countries people are convinced it is a good thing and that has contributed to a lot of innovation in the country. A lot of things that have been mentioned in the conference couple times is the potential or the actual shift of the responsibilities from the ftc to the fcc as a result of the open internet order. A lot of work goes on in this and basically do the drawing of the various lines between the fcc. So this is kind of be exactly what is the exactly what is going to happen if there is a shift potentially substantial to words the fcc which does have the Rulemaking Authority which they dont have but which presumably has a lot less expertise in the area than the ftc what do people think are going to be the repercussions of that. You dont have to answer first. I am happy to. A couple things. One, i didnt do the disclaimer at the beginning im speaking on behalf of myself and bought the federal trade commission. But my colleagues have said and others have said we think that the exemption in the act to be repealed and outdated etc. So i stand by that. I think it would be incumbent on both of those agencies to do as we have done and in multiple areas where we share the authority to make sure that we are viewing it consistently. They have a 100 year track record with the department of justice. We Share Authority with a cfp b. And the ability of the fcc. I think that its entirely possible and we see this and many other areas of the government to have different enforcers and i would say they are increasingly the enforcer sharing the authority to try to make sure they are using it consistently and then i think that is incumbent upon us to make sure that we are being consistent and obviously the ftc has a huge mass of expertise in privacy and Data Security. Cultivating that for 25 years and we use a common standard technologists to help us understand these issues and weve been studying them in detail and its led us to the conclusion of things like privacy by designing security by design that are Good Technology neutral approach is approaches to the computed issues so i would hope that we would be consistently saying those are the right kind of paradigms regardless of what part of the government is articulating it. One is that these i really do didnt desirability. I would give her to my colleagues on that. One is in the majority in the house of representatives we have nearly a century to bring duplicate if government oversight in any area and i think we would generally agree the ftc approach to have some principal endorsement and the regulatory one theres a number of potential concerns for what they may or may not do his is privacy really that different relative to an internet platform versus all the information of the Search Engine or somebody else if it is fundamentally different. What are the objective harms that we are trying to address and is there something specific again about that relationship and the platform provided it seems you need to have more privacy. Theres not a lot of agreement we are six years and the Current Administration in the offices that put out the model privacy regulations and the democratic control of the ftc and a number of folks so you dont even necessarily have an agreement within what one party on the privacy should look like it gets much for complicated as you start across the uses so i think it is an area without the objective harms that we need to tread very cautiously. I think that we have used the sectorbased approach to resolve these daring to privacy concerns. We could have a discussion about whether that has been a good thing but essentially, we have different ways that we have tried to approach for checking information that we regard as sensitive like Health Information and Financial Information and so we have actually had this kind of incremental approach on this issu