countries, and i think the legal route is good and public advocacy. i'm talking to state attorney generals in red and blue states. they're very concerned about this. and with activist investor jason karp and bonnie if hari, food babe on instagram, we have a petition with 85,000 signatures telling kellogg's to take these ingredients out of foods. nicole: it often takes me telling someone they have conditions cancer for them to want to change their lifestyle. cheerily, in the united states -- clearly, these foods are full of cheap chemical ingredients that are marketed for addiction. how do we change the mindset of americans to go towards more healthier eating and preventive medicine before the disease actually starts? >> i'm a libertarian, i'm a big preacher of personal responsibility, and i do think it's very important for parents to try to get ultra-processed food, these artificial if