and our society now has grown t to the point where we almostmust feel a need for stimulation all the time. >> yeaedh, not all. both. yes. yeah. we're like, in and you could kind of correlate that with i guess maybe being productive of lik be we need to be doingan things constantly. >> but then there's also the flipsidethen where like at t point do we lose ourselves? and we're getting to that poin tt ca mean if there's already a court case like this? >> oh, it's huge. i mean, this is going to b s huge, es of of the biggest cases of our generation. it's absolutely the tobacco caseration of.ds are our lifetime and our kids are all impacted by it. kids are killing themselvetes. s >> they're doing these challenges that are harmful. l ther yso much that can be talked about when you talk about technology and big tectal how big tech evades liability, really. and so, yeah, it's a and major. >> so like to your opinion you can't put the toothpaste back in the tube. would temperance be a good way to combat that? >> just i'm sorry. excuse me. i'm the host that? .