Will examine in our cover story. When we think of kleenex or xerox, what comes to mind . They are not real words but they are very successful names. Is it like poetry . Well, i think it is more like poetry than it is like science. Irrelevant tell you that. There is still a lot of art to this business. Ahead of sunday morning the professional namer behind some of the countrys best known products. Mason as the work of sculpture anyone can buy for just 25 cents, making money is a story from anna werner. A quarter, a common coin or a work of art . There is art in money. There is. Later on sunday morning, we are making money, no, we are making money. Mason the role of a legendary businessman is what is in store for the versatile actor jeremy piven a man with a bit of a reputation which our tracy smith will confront head on. You have done a terrific job. In his latest tv series. Jeremy pitch is a retail king of london. But he is probably best known for playing one of the most obnoxious men on earth. Lloyd so let me ask you flat out, are you a jerk . You know, i have had some moments where, you know, you have to check yourself and go just calm down. Ahead this sunday morning the passion or jeremy piven. Go and bring the world to suffrages. Rather, whether in the black or in the red Japanese Business operates in the pink for a few days every spring. Seth doane will explain. , you know, is awash in pink as Cherry Blossoms draw tourist four lists from around the world. It can be hard to get a hotel room this time of year. Forget it, it is impossible. In these blossoms are used to sell all sorts of products, the business size of all of these blossoms, ahead on sunday morning. Trump this comes from vladimir duche a challenge to all aspiring big spenders from one of the best known big spenders of all. Money might not buy you happiness, but it sure can buy you a firstclass trip to the destination of your dreams. Gold fixtures in the bathroom, you know, what is absent . Nothing. Nothing. Just ask donald trump. Come fly with me ahead on sunday morning. Mason those stories and more, first the headlines for this sunday morning april 12th, 2015. History was made in panama yesterday as president obama and cuban president raul castro spent an hour discussing future ties between the two nations. Correspondent Major Garrett was there. The historic encounter drew a final curtain on the cold war and five plus decades of hostility between washington and havana. We can disagree with the spirit of, with a spirit of respect and civility and that overtime it is possible for us to turn the page and develop a new relationship between the two countries. The last time a top u. S. Official met the castro family it was Vice President nixon with fidel in 1959 just after the revolution. We need to be patient. New partnerships president obama hasnt decided whether to remove cuba from the list of state sponsors of terrorism, but that is likely soon, as our Embassy Openings in both capitals. We are not in the business of regime change. We are in the business of making sure the cuban people have freedom and the ability to participate and shape their own destiny and their own lives. The two leaders met for an hour and afterwards the president s top advisors says before a u. S. Embassy would open in havana they would have to give diplomats to free travel around the country that may take some time because getting used to this new reality, mr. Obama says is harder for the cubans than it is for the americans. For sunday morning i am Major Garrett in panama city panama. Mason Hillary Clinton is set to announce today on social media that she is running for president. The former senator and secretary of state would be the first democrat in the race. And, an over flow crowd gathered at a church in somerville, South Carolina yesterday for the funeral of walter scott. He is the black driver shot to death by a white North CharlestonPolice Officer after fleeing a traffic stop. In augusta, jordan may have faltered a bit yesterday but his lead at the masters remains firm after shooting a record 16 under through three rounds. The texans takes a four stroke lead into the final round of the tournament which you can see later today on cbs. Now the weather, Late Afternoon storms are expected from minnesota south to oklahoma, in the week ahead the gulf coast is in a bulls eye for heavy rain, nothing but sunshine in the southwest. Coming up, flying first class with donald trump. And later a penny for your thoughts. Draper. Mason it is an age old question, what is in a name . As lee cowan tells us in our cover story, if you are in the business of launch ago brandnew product, the answer is, everything. Lets see what we have there. Who has run, who is on first, i dont know who is on third. Thats what i want to find out. I say who is on first no one played the name game quite as well as an abdullah got and costello. What is the name of third base. Who is on first . I dont know. Third base. They never did get the names right. It starts really with asking yourselves what is the story here and you have to have a name that sort of supports that. And it is not all that different from what david placek goes through every day. It is not really a lot of names, it really is about solving problems. He is known as a namer his company, lexicon, based in sausalito, california has named some of the biggest products around. He came up without back for subaru. The Chevrolet Malibu with all new on star. On star for general motors. Pentium for intel. And the bottled water dasani for cocacola. When you think about it nothing is used more often or for a longer period of time than someones either company name or their brand name. I mean it sticks, for better or worse. It does. It is also the one thing that your competent for cant take away from you in the end. We are about ideas so this is where we post ideas he charges as much as 100,000 to name a new product. And it is not as easy as don draper makes it look on mad men. It is not called the wheel. It is called the carcel. Carousel. It never happens at that like that . Doesnt happen like that. This is the needle of a single sewing machine whose name and reputation you have known all your life. It used to be that successful product names were often family names, like Singer Sewing machines or hoover vacuum cleaners. But as Companies Got bigger in marketing, came into the picture, people began making the decision that i have got to be bigger than my own name. Ford can still bank on its family name despite its poorly named edsel. But newer auto makers like ilan musk had to breakthrough with Something Different. Lets take tesla, which i think is a wonderful name, if elan musk had decided to call that, you know a musk, the musk yes provocative but kind of slow moving and it doesnt have the aspirational quality of a tesla. For the record, tesla is not one of lexicons creations but it does adhere to his belief that a good name is like poetry. Creating what he calls sound symbolism. Individual letters create individual sound, and those sounds evoke certain qualities. He researched the letter b for example. B the sound of b was one of the most reliable sounds in the english language. Just the sound of b . Just the sound of b. That was important when it came time to name the blackberry. Originally, its makers were keen to use the word mail somewhere in the name. They wanted Something Like easy mail, mega mail pro mail. But placek wanted a name that called to mind Something Different than getting buried in messages from work. Why dont we say this is a device that will give you a little more enjoyment and make it easier for you. Enjoyment and ease conjured up parks and picnics, which for one of his staff conjured up the word strawberry. But then they remembered the power of that b sound. Strawberry was scratched for plaque berry. The blackberry was born. Look at this, i have a i dont have da. But sometimes the best names have nothing to do with real words at all. Like the swiffer. Proctor and a gamble had no idea to call it dust rag at the end of a stick. We began looking at words around cleaning that were very efficient and effective so you have this notion of swiping and sweeping and we got a certain point to swift, and then we took the t off and added an f and then we made it more special and there is swiffer. Which Means Nothing beforehand. It is a completely madeup word. Thats right. There is truth in the naming business is that every product needs one, but no two can be alike. And with only 26 let in other words the alphabet, namers have their work cut out for them. Do you ever worry you will run out of names . No, i dont. I think we will be okay. Mason next, the art of the quarter. Thousandth. Mason making money is more than just a figure of speech for the folks anna werner has been talking to. In this fast paced world obsessed with earning money and spending it, it is understandable why you might not take a minute to examine your space change. But if you did you might find those coins are miniature works of art. There is art in money . There is. Not maybe money in art but there is art in money. Thats a good comment. I like that. Don everhart should know. Hes the lead sculptor for the u. S. Mint in philadelphia. People talk all the time about making money but you actually make money. Right. You could say that. Everharts designs range from the state quarters we use every day to medals presented to world leaders. It is a pretty unique job. It is very unique, there are only seven of us in this country that do what i do, and we are all in this building. How many designs do you think you have come up with . It has to be in the thousands, literally. Most coin designers use computers, but not everhart. For him each design start with a lump of clay. And so how much depth do you get on that . I think we did this at 70 or 80,000ths of an inch. 80 thowt stands of an inch. Thats what you get to work with. Yes. Not a lot of space. Not a lot no. After he has put in his 2 cents worth his design goes before two federal committees. We dont have to abide by what they say but we take what their recommendations are very seriously. How much artistic freedom do you have in designing this . Surprisingly a lot because the cmittees like to see new refreshing angles because we have done so many Different Things on coins that they want to see something that is indicative of the time we live. All the way back in 1792 our Founding Fathers knew their new democracy couldnt be truly independent without its own currency, an so the mint was born, the First Federal building erected under the new constitution. The mint has perfected its practice since then. One machine uses lasers to trace everharts sculptures, it notes every nook and cranny so it can shrink the image down to scale. Next they make a stamp using anywhere between 40 and 60 tons of force that stamps strikes blank supposes of metal making coin. What did i do wrong . I did it wrong. Thats okay. This is what happens when you let tv talent do this. I broke the machine. But i got the hang of it. Victory i can now officially say i have made money in this job. Thank you. You are welcome. The u. S. Mint turns out 2. 7 million in coins every day and thousand of them could be don everharts design, which could be a pretty heavy thought for a unique artist. So how do you wrap your ahead around the fact that millions of people have se well, millions of people have seen it but i dont think they know who don everhart is. Even if they look at the little tiny initials on it. Wait there are initials on it . Yes. On every coin or medal i have done since i got here i put initials on sovereignty we just have to look for them. Usually de in the usually in the lower right hand corner. A Western District of and we will know, hey don did that. Thats right. So lets lets put our gloves on. This is nancy giles. So this this is the first penny that was produced, it is known as the flowing hair penny, go ahead and pick it up. The first pennies were twice as large as todays penny and those 1793 pennies were minted in controversy. People thought her hair was too wild. They thought it was unkept, it didnt speak to a more refined notion of womanhood so as you will see, it gets tamed. Matthew whitman is an assistant curator at the american newspaper numismatic people. He says the wild looking woman got sent to the stylist. This is the version of liberty, the headband that says liberty and they now finally have the hair under control. But 1857, the penny shrunk to its current size featuring first the flying eagle and then the indian head. So when did we get lincoln on our pennies . Well, you have to fast forward to 1909 the 100th anniversary is coming up, Teddy Roosevelt is president so Teddy Roosevelts idea was to honor think hero to get him on the penny. And lincoln has been there ever since. Now if we could only give abe a penny for his thoughts. I can imagine, i dont want my face on this worthless coin. It is an argument that has grown loud never recent years. Fueled in part by people like jeff glor who say retire the penny already. Millions of pennies are made every year by the mint so they have a oneway trip from the 90 to the stores into our pockets and then into some jar as home. What do you buy with a penny these days . Nothing. And how much time do we waste fishing around in our pockets and our purses and our wallets for pennies . Oh, found one. The penny is so easy for us to do away with it but other countries have done this. Canada. Thats right most recently canada retired their penny and there were no earthquakes, their economy is doing fine. Thats right. Three years ago canada said goodbye to the penny joining a dozen countries that have thrown their smallest coins into the smelter. Is it possible for there to be zero in the solenoid. How do you make change the canadian way. Gore is a fisks professor at mit and math is not my strong suit so i had him crunch the numbers. If event is zero to give you dont have to do anything because it is right at a nickel. Yes. But if it ends in a one or a two, then you go down. To the zero. To the zero. Hey thats good. Three four, goes up to the five so if you run through it it is half the time it goes up and half the time it goes up. They abhor the idea of rounding americans. They want the penny saved. This is no evidence at all if you didnt have the penny they would round down and the evidence seems there would be pricing schemes in place you would round up and hurt consumers. He runs americans for common sense. Okay. So his major supporters is the zinc i have which supplies the major ingredient in pennies these days. We met weller at the lincoln restaurant a washington shrine to the lincoln penny. Do you think another problem with even trying to approach this overhaul is that in this country we are kind of resistant to change . I have seen coins and dollar bills all over the world that have color that have women on it. What is with america, mark . What is with us . It is a great question. Americans are reluctant to change. But consider this. It costs about 1. 6 cents to make every penny and about 9cent to make a nickle. The coins cost more than they are worth. We could follow new zealands lead. They have dumped the penny and the nickel. You visit new zealand everything is rounded to a ten. Oh, brother. Mason authority from nancy giles. Founding father Benjamin Franklin designed our earliest coins he gave us an expression apropos of april 15th nothing can be said to be certain, he said, except death and taxes. Sunday morning is sponsored by pacific life. For insurance annuities and investments, choose pacific life. The power to help you succeed. It is a Samsung Smart watch and hoping you have got to have it and they have history on their side. Throughout the morning Susan Spencer will be showing us examples of products which have gone from discretionary to must have. She begins with this sunday morning pick me up. All right. So what do we do . We just slide it in there. All right. And close the handle. The man who made this cup of joe is no ordinary joe. When i was working for ge i was in the Satellite Division so we did put a few satellites on rockets and put them into orbit. Kevin sullivan chief Technology Officer at currying Green Mountain maker of cove fee machines got his start in aero space and defense. Does it take a Rocket Scientist to make a good cup of coffee. It helps. How can we balance the electrical balance to make sure it is dispense and the consumer can walk away . The idea of making coffee a cup at a time started catching on about a decade ago. It turned out to be a high tech challenge. This gives you an idea of the technology. This is complicated. It is very complicated. Because it cant be complicated for the guy trying to wake up in the morning. Just close the handle and touch a button and away it goes. A cup of coffee in less than a minute speed, convenience and did we mention variety . You have some really forgive me almost ridiculous flavors. Thank you. Pumpkin spice. Pumpkin spice, mountain blueberry. French toast. French toast. Today single serve machines are in one out of every three american homes. What happens what happened to the percolator . Remember that. I think they are all in the basement. And then we had drip coffee. We did. And along came this and just sort of blew Everything Else out of the water. Single serve i think found the hidden need, the need that people didnt know they had. Filling that need has turned keurig whose machine can cost a couple hundred bucks into a 4. 7 billion business. A cup of coffee made this way is not necessarily cheap. It is less expensive than you go to a coffee shop, but it is more expensive than if you bought a pound of coffee and did your drip grind. Last year americans doled out more than 3 billion bucks on single serve capsules, brewing up a controversy. What to do with the millions of pods when the coffee is gone . Frankly there have been some Environmental Concerns about making 0 coffee this way. Where is keurig now in terms of making these things recyclable . We have been hard at work to solve that problem. We introduced a system called view that has cups that are, in fact repsychable, we have a company objective everything will be recyclable. We wont wait that long we will start sooner and convert sooner than that. Customers apparently arent much deterred by either Environmental Concerns or price. These days, a cup of hot coffee is cooler than ever. Still to come, busting out. We are making history here. And later we have a store to open. Jeremy piven selling his latest role. In the pink isnt a familiar business phrase like in the black or in the red unless seth doane makes it your business to welcome tourists to japan. Japan turns pink this time of year as its cherry trees bloom, a simple stroll through the park becomes almost magical under a canopy of blossoms. It is as though the selfie stick was invented for such occasions. How the blossom are laid out, all of those Little Details she writes about the japanese fascination with this flowering tree. The very first word we learn in first grade is hakula, the three encounters that means Cherry Blossoms. With all of this pink businesses see green. There are Cherry Blossom bath salts and cosmetic, tie clips and cuff links. Cherry branches are even used to make other items more appealing, say a toaster. There is a business side to these Cherry Blossoms. Oh, absolutely. There are countless Food Products made from these petals. Sake made from these petals. It is a marketing winner that no one even has to think about. At this high end cafe, we pound Cherry Blossom desserts on the menu. Chef tsh ioshi made a blossom shaped confection. We treasure things like this that is fleeting, he said a ritual of experiencing even just tasting the seasons is important to us. The japanese famously gave thousands of cherry trees as a gift to america in 1912 helping then first Lady Helen Taft plant a public park in washington d. C. In japan, it is said the blossoms embody the samurai spirit evoking the image of warriors who believed their time on earth was brief and should be glorious. Cherry blossoms have become a top tourist attraction in japan each spring and record numbers of tourists are expected to turn out this year. Thanks in part to the weekend japanese weakened japanese yen which is making travel here more Affordable Hotels are booked solid you have to look quick these blossoms vanish in a number of days. It is estimated 350,000 chinese will travel to neighboring japan during this peak blossom period and spend 1. 1 billion. But to the japanese way of taking this in is free. Except for the price of a tarp and some sushi. With beer and sake fueled flower tests can get surprisingly rowdy. Though this is japan and manners are important, shoes are off, placed to one side. These girls told us the flowers only bloom for a week, so the feeling is lets party. Darkness does not mean an end to the viewing bonanza. For about 15 there is a nighttime bus tour. Companies may cash in on these blooms, but seeing them in public is free. Witnessing their fleeting beauty is priceless. Mason coming up, new name, old face. Mason talk about good timing, from bikes to watches, and up, an up and coming company is making a go of it in what might seem like an unlikely place. Our dean reynoldss gives us an up close look. This is a very long term investment. Steve bach heads up a Company Called shinola, but it is not the shoe shine shinola your grandfather remembers. We are a very unique company. What we want to do is we really want to be very authentic, very transparent and we dont want to go where the rest of the herd is going. Reporter not running with the herd is one thing, but hanging your corporate hat in detroit . The largest American City to go bankrupt . Why. Why detroit . Why not detroit . Detroit has turned out to be a phenomenally successful decision, clearly it has had tremendous issue and nobody should diminish all of the challenges it has had but it has turned out to be a fantastic operation. Reporter that operation turns out high end wristwatches, purses wallets and yes very nice bikes, all of them emblazoned with the shinola logo and the word detroit proudly displayed. What we are trying do here is build a business that has legs, that will keep going for decades and decades and decades. So how is business . Business has been really phenomenal, we have been very lucky. The product has resonated from day one. The company has seven Retail Stores including one in london, and many more are slated to open later this year. That is good news for the 300 people who work at the chicago no la, shinola plant jobs that would not have existed without shinola. It is a great job. I enjoy being here. Nicole comb search a handsetter. I am proud to be here, i am proud to be a detroiter so working with the company, that decided to put detroits name on their brand, obviously, their product is detroit too. Titus hayes is a Customers Service repair technician. This i guess was probably a really prized job right . People are like, fans of the company they just are proud that everyone loves the story. Maybe not everyone. I think that shinola in their marketing sometimes is a bit heavyhanded. John moye lives here and writes for a lifestyle blogs called four pins. Their marketing materials and their press materials i think are heavily predicated upon sort of the stories and struggles of black detroit. You know, using that in those stories and their faces and their bodies sort of in a way to sell, you know, unabashedly premium goods i think is best problematic. Critics point out that the goods are only assembled here, the real craftsmanship is performed elsewhere and that long time residents of detroit dont really need 600dollar watches or 2,000 bikes even if they could afford them. Steve box says the company gets that. We have to be very careful with how shinola is perceived in detroit. It is not what shinola is doing for detroit, it is what detroit frankly, is doing for shinola. Reporter he is hoping that in the right hand grit can be chic and speaking of grit, the new shinola has resurrected that old brand of shoe shine. And because of that we should probably educate the younger set about the time when shinola was compared to something else. People know the name is because of the phrase, how did it go again . Well you dont know bleep from shinola. No wonder shinola is only too happy now to be tied to something else. Mason just ahead i think there is a major earthquake happening in terms of how people eat. Food for thought. La to current and former military members and their families is without equal. Start investing with as little as fifty dollars. I am not a vegetarian. Would i need choppers like these . Ahhh. See . Does it look like im stalking plants . Most dry foods add Plant Protein like gluten. But iams never adds gluten. Iams adds 50 more Animal Protein. Check out these abs baby under this shiny coat is a six pack. Jealous . Huh . More Animal Protein . Well ill wreck this cushion later. Ia us is discuss us is us is test test me what im born to eat. Meow. Introducing new flonase allergy relief nasal spray. This changes everything. New flonase outperforms a leading allergy pill so you will inhale life. When we breathe in allergens our bodies react by overproducing six key inflammatory substances that cause our symptoms. Most allergy pills only control one substance, flonase controls six. And six is greater than one. So roll down your windows, hug your pet dust off some memories, make new ones. New flonase. Six is greather than one. This changes everything. Enamel is your teeths first line of defense. But daily eating and drinking can make it weak. Try colgate enamel health. It replenishes weak spots with natural calcium to strengthen enamel four times better. Colgate enamel health. Stronger, healthy enamel. In 2004 snack food innovator daniel set a very high bar by creating a bar all his own. It is if it landed from another planet how would you describe it. It is a Healthy Snack barmaid with healthy fruits. And it hit a sweet spot the cofounder and ceo says the company has doubled in size every year for a decade, a decade in which americans gobbled up more than 1 billion of its bars. When did you realize that this was going to take off . I mean, i had a gut feeling that this product was magical and delicious but i didnt think that it would be what it became. The mexican born son of a holocaust survivor, through bet ski started out by pedaling his concoction door to door. I would walk up and down the streets of new york. Literally. And go store by store yes and try to show our products. And try to convince people this was going to be a great product. At first they thought he was, well, nutty. How did you get around this sort of feeling that people have if it is good for you it probably is going to taste a hot like cardboard . We still have that problem sometimes, i am sorry, it is too healthy but sometimes i just force feed them to them. Any time is happy time for this family. They talk about the good things that happen each day. And that quaint bygone era of actually sitting down to a meal americans didnt even know they needed things like kind bars, but last year sales of energy bars in all shapes and brands topped 1. 2 billion, up 50 percent from 2010. I think there is a major earthquake happening in terms of how people eat. And kind is the Fastest Growing brand, bar none. So which one of these should i try . I think you should try one of the original. We sampled a few at the bar bar. Nut very straightforward. It is good. This is what you eat for lunch, right . There is a lot of variety. Does everybody here eat one of these for lunch. If not, we will fire you right now. But, in fact, lubetsky keeps hiring and whatever his next off the wall flavor this is a barbecue bar. We took the whole yes. It cant possibly beat the sweet taste of success. You have never met one of these you didnt like. Female announcer get on board for better sleep its sleep trains interest free for 3 event get three years interestfree financing on beautyrest black, Stearns FosterSerta Icomfort even tempurpedic. Plus, get free delivery, and sleep trains 100day low price guarantee. Youll never find an Interest Rate lower than sleep trains interest free for 3 event, on now . Guaranteed sleep train your ticket to a better nights sleep mason trump this, if you can, while the rest of us make due with airplane legroom measured in centimeters billionaires are spending whatever it takes to have the glitziest private jets in the sky. With Vladimir Duthiers we take flight. Elvis presley was of course rock n roll royalty. I am over the rainbow. Hitting the highway to your love. Extravagance was his signature, so he had not one but two private jets. Top travel for a top of the charts idol. Back in 1975 the lisa marie was one of a kind, complete with gold bathroom fixtures a be bedroom, a Conference Room and fully stocked bar. I am riding the rainbow i am riding in style to where you are. 40 years later, a plane makes the kings look like the cheap seats. Saudi arabia, one of the richest men in the world owns four luxury jets including his latest this airbus a 380 comes complete with what could pass for his majestys throne the prince is far from alone in the friendly skies. John travolta, to tom cruise and Oprah Winfrey all have their own planes. And this jet set is growing fast. Here is where it all begins. At an indianapolis plant, one of a handful in the country where they take planes from Companies Like boeing and airbus, strip them and craft the interior with all the luxuries money can buy. You dont want to say no to your client, but there are elements that are very difficult. Scott meyer is ceo of a Swiss Company that caters to the elite. All of this wood train was selected by the customer. Really . And it comes from the same tree and it is microsliced and they will pick their trees. I had trees come out of the bottom of the amazon 100 years old and if you run out of wood in the middle of the job. Thats it. You are done. You to start over. There are master craftsmen, most of the special trimmings are done on sight, there is even a selection of fine leather for the upholstery. All of these are hand stitched. If you feel it, it is very soft. Project manager richard by field oversees it all. Anything goes, at any price. There is nothing we cant do. Nothing you cant do. Nothing. As long as you are willing to cut the check we can do anything you want. The sky is the limit . The sky is the limit. And the sky is where the wealthiest have set their sights for decades. Today with almost 2000, billionaires the world over, why fly commercial . But dont take our word for it. What is your favorite thing about the plane. Well, it is the really the speed, it is a really fast plane. Donald trump spent 100 million on his boeing 757. And it is secondhand. The plane originally belonged to microsoft mogul paul allen. Of course, it has been trumpedup. And you have got gold everywhere. It is the midas touch here, gold fixtures in the bathroom. Right. That was a choice you made. That was a choice we made and you know what tops that . Nothing. As you would expect, it is all first class. So you have how many bedrooms in this plane. We have three beds two bedrooms. And two showers . Two showers. Perhaps the ultimate luxury, no security lines for canceled flight. Though even a billionaire can have a practical streak. When was the last time you flew commercial . Well, i will do that. You will . I will surprise people but i will do that, i have nothing against it. I would rather fly this. I know, so would i. In store . You dont steal from your work family. Dont you see that . Actor jeremy given. Piven. Do not fear i have my men meeting me in the room over here. Nobody is happy. Except for the losers look at me, i am miserable, thats why i am rich. It is the money issue on sunday morning. Here again is anthony mason. Mason what is in store for actor jeremy piven after his years on the hit show entourage . How about a role as a Department Store magnate. Piven talks about that and more with tracy smith. I want Treasure Island in here aladdins cave. When american retail giant selfridge opened a big Department Store in london, there were a few skeptics. People like us, arent used to going shopping. It is not a gentleman will visit his taylor and a lady will send for a dressmaker. We will have to change the fashion. And boy did he ever. The real store, suffrage was a run away successable, and now so is mr. Selfridge. The pbs masterpiece period starring jeremy piven in the title role. We are going to dazzle the world. It is huge over in the uk. Yes. It has yet to be as huge here in the u. S. Yes. Why do you think that is . Do you want the truth or do you want i could i would like the truth. Or i could give you the thanks for asking my preference. The truth of the matter is, that pbs has the best pedigree of shows on the air, and the reality is we took a different playing field. The marketing isnt there there is for other shows. And it is an interesting cultural experiment, how long does it take a show to break with word of mouth . I hate this. I hate it of course he has never been the kind of guy to wait for things to happen. Jeremy samuel piven was actually born to a hive on the stage. His parents ran a chicago area drama school, so, of course, he tried his hand at football. I thought i was the unique Football Player but i was viciously mediocre and undersized. That is a bad combo lets be honest. But on stage and later on camera, he was a big league player. I started thinking, this isnt the life i dreamt about. In a 30year career jeremy piven has turned supporting royals into the characters you cant forget. The loyal friend. The arch nemesis. That is how bribes work. I bribe people all the time, i change my mind, as the free country. Into scenes that are ready to explode. Ten years man, ten years and in hbos entourage piven was a force of nature. Lloyd assume agent orr i are gold he blustered his way to three emmys and a legend of, lesion of loons. Although they have a hard time separating the jerk on the screen from himself. Let me ask you flat out, are you a jerk . If i said yes, i would get more compassion than saying no. Think about that. You are right. And i think it is interesting you have waved that answer. I have had some moments where, you know, you have to check yourself and go, just calm down. You know dont, you know, i think i am doing things for the right reason but the reality is you may be passionate and it may come out in the wrong way. So did you used to be a jerk . I think that if you work your entire life to be good at something, and then you play the poster child for jerks but you put everything you have into them there might be some misconceptions, you know,. He has had his share of those. In 2008, piven was vilified for quitting a broadway run of david, beat the plow. He said a steady diet of fish had left him with acute mercury poisoning. So you ate all of this fish. Yes. And it literally poisoned you. It poisoned me and if you add on to top of that i didnt take any breaks for two decades you will drop, and thats what happened. These days piven watches what he eats, at home and at Favorite Places like new yorks chop point kitchen. It is fantastic. No fish anymore huh . No fish whatsoever. His health is much improved. Why did you stop taking the anger meds . I didnt think they were working. But still hadnt gotten orr i are goldman out of his system. The much awaited entourage movie opens in june. It is time to clear my diary for this morning and catch up with my wife. Jeremy piven who has never been married says he owes his success in large part to his drama parent, teacher parents. He still appeared on scream screen with his dad his dad is a rabbi. His father passed away in 2002. You raised your emmy statue to him a few times actually. Yes yes. Is it mad teng not to have him see what you are doing now . No. Not at all not at all. We are going to have to hug. My mother is still around, and i feel like we are all his work and his legacy carries on, if that makes any sense. Do you feel like he is with you . I do, i do. Give me one quick second. If his fathers legacy is great work, he is keeping it alive. You are an impossible man. Look where it got me. He has become the ultimate salesman in great britain, and now he is focusing as only jeremy piven can on getting american audiences to buy in as well. I cant tell if i care too much and i just need to let go, and then is letting go, is that apathetic . So i am at a interesting crossroads you may never hear from me again. I may end up selling yogurt. Yeah. I dont think that is going to happen. Anything is possible. Dont let go what you see once they see what we have done here, there will be no turning back. Mason coming up, borderline behavior. Sy is it the insightful strategies and Analytical Capabilities that make edward jones one of the biggest Financial Services firms in the country . Or is it 13,000 Financial Advisors who take the time to say thank you . night jim. Gonna be a while . I am liz got a little writing to do. Its why edward jones is the big company that doesnt act that way. Mason you probably heard of traitor joe well now mean pirate joe, mo rocca makes the introduction. I dont i dont want them to see the van cruising through west seattle in his white van, mike has to be very careful. Make sure nobody is looking out the window. Hall let is shopping for groceries. This is trader joes. Is this one you frequent . Yeah, well it is a difficult to say, it is a great store they have a lot of stuff. A lot of stuff that trader joes doesnt want hall let buying because hall let hauls it north to vancouver canada, where he resells it at a markup at his store piratejoes. You see, there is no trader joes in canada, so vancouver items depend on hall let for their fix of trader joes eclectic selection of quirky foodstuffs, like keen wine and black infused Tortilla Chips rosemary and thyme sunflower seeds, soft baked snicker doodles. Which our hidden camera captured hallett scoring. During this the seattle run. Did you get everything you were looking for . I did yeah. It was all there, i got and this is quality. And i really want to grab ten of these, i grabbed four. Curry. If you cleaned them out of their green curry that would be rude. And then i would get grabbed. And oven crisp crackers. I dont think anybody what drives hallett to drive so far to satisfy the cravings of his fellow canucks . It started when he was living in the San Francisco bay area on a budget. Like get some tamales home and put them in the microwave as instructed the best thing i ever had. I lived on the frozen food section of trader joes for three years. You fell in love with trader joes. Yes, i did. And he wanted to share that love. How much money have you spent shopping at trader joes . I would carefully estimate 800,000. U. S. You are a pretty good customer of trader joes. 3 tell me i am their best customer. That didnt stop trader joes from banning him from some of their stores. You began wearing disguises. I would try whatever i could to get to keep the business going and in one terrible sequence of events a i ended up getting into a muumuu with a straw hat, i need to put nail polish on, of course. And a in 2013 trader joes sued hallett and lost. So if you own something, you are legally entitled to do anything you want with it, including selling it to your friends in canada. There is no piracy, the goods here were not stolen. True. They werent smuggled you paid duties on them right . They are not counterfeit, these are not knockoffs, salt and pepper pistachios. No. So it is all about, aboveboard. Absolutely. Trader joes is appealing. We reached out 0 to them for comment, they didnt respond. In the meantime hallett enlists a number of u. S. Based shoppers to keep his pipeline flowing. Does your family know that you are a shopper . Oh, yeah, yeah, i told them about it. Mean j cat not her real name, she runs groceries for hallett out of bellingham, washington. So we are getting some of these. Once her cart is loaded the white van swoops in for the handoff. She is one of your best shoppers . She has some stuff. On a performance basis i would say you are like number 2, i have to tell you, you are not top, top top. See you. And soon enough, jay cats booty is filling the baskets of pirate joes junkies. I want crunchy organic, now look at the array. I only choose their Irish Breakfast tea, i will try sesame soy ginger that sound good to me. And your favorite item here . Probably the baked Cheese Snacks if the truth is known. All of the cheese crackers. No, no, no, it is the Cheddar Cheese snack, i love them. Pirate joes customer madeleine nelson. And do you think that this is hurting trader joes in any way . Are you kidding . An operation of that size . I doubt it. They are missing the point of this store, entirely by suing me. It sounds like you are helping to spread the word. Do you think . About trader joes in a place where there is no trader joie. It is a straight up win for trader joes. Under what circumstance would you shut this place down . If trader joes opened here and i would happily do it so. Until then mike hallett says he is not only making a living, he is making a point. I would only be pushing around windows so trader joes is suing you actually emboldened you . Absolutely. If i quit, someone said to me did you really try and what they were asking was, did you dress up as a woman . Did you dress up as an old man . Did you dress up as a seafarer . This is some of the conversations with yourself . Yes pretty much. There is a stereotype that canadians say sorry a lot. Do you want to look at the camera and extend a message to trader joes . I am really sorry but we have to do this. Just love the tamales, we love your chocolate and just too far away from us so we are going to take matters in our own hands please open in vancouver. And dont forget the thy thigh lime and chile peanuts. Right. Where are products like this headed . I think there is definitely a need for this category to continue to grow. Next, timeout. This portion of sunday morning is sponsored by the people of americas oil and Natural Gas Industry i have, learn more as energy tomorrow. Org. Us my heart beats 100,000 times a day sending oxygen to my muscles. Again . So i can lift even the most demanding weights. Take care of your heart with centrum silver men. Multivitamins for the most important parts of you. Kelley mason . This is for the elite athlete. This is for the elite athlete. This watch keeps a close watch on you. So do you wear it all the time . I wear this all the time, yes. It tracks his every move, steps taken calories burned hours slept, did we mention that he whenever takes it off . I shower in it. You can shower in it, the whole thing. Well if you didnt shower you might miss some, you know, activity or something. Absolutely. Calorie burning that is absolutely true because it is still tracking activity in the shower. Tony bass is a senior Vice President at polar which makes a wide range of activity trackers the latest in fitness gadgets you only recently realized you need. Every hour if you are not moving, it will send a vibration to you to say that it is time to move. Every hour . How annoying. Not really. Ly give an example. It is annoying when i am driving home at night and in traffic it tells me it is time to move and i cant even change lanes so it is like there is nothing i can do. Basss model even gives him pep talks. It says you have so much activity and exercise today you will see the health and fitness benefits and shows you i have burned for that day 3,173 calories. I took 12,575 steps. This is like your mother right . Somewhat, yes. But motivation like that isnt cheap. Polar devices cost from 100 to 500 bucks. Last year americans forked over 622 million on various brands of wearable activity trackers. Roughly one in ten u. S. Adults now owns one. So what what are we doing with all of this fascinating information . You can make it private or you can make it public and if you make it public that means you are sharing it with others or you can send it to facebook, to twitter, others make comments about it. Sort of remind me of people who, you, you know, email pictures of their lunch. Do you think as a society this sort of reflect a level of selfabsorption that may be a little unhealthy . Not at all. In fact, polar is so serious about health, that its devices require a chest strap heart monitor to ensure accuracy. As i discovered, all of this feedback can be a bit depressing. I cant believe i only burned 15 calories. And boy how anxious we are. It seems impossible. What does a heart attack register . Congratulations workout has ended. At the risk of over sharing, i burned 180 calories in 25 minutes. Where are products like this headed . I think that there is definitely the need for this category to continue to grow. But what more information about us can we possibly mine here . Only time will tell. Mason coming up. Wow. Mason home delivery. Thanks tony. Today, i lead a team that sets our Global Safety standards. After the spill we made two commitments. To help the gulf recover and become a safer company. Weve worked hard to honor both. Bp has spent nearly 28 billion dollars so far to help the gulf economy and environment. And five years of Research Shows that the gulf is coming back faster than predicted. Weve toughened Safety Standards too. Including enhanced training. And 24 7 on shore monitoring of our wells drilling in the gulf. And everyone has the power to stop a job at any time if they consider it unsafe. What happened here five years ago changed us. Im proud of the progress weve made both in the gulf and inside bp. Mason we live in an increasingly on demand world and all sorts of new businesses are scrambling to get on board. Here is rita braver. Inhale sweep your hand up, reach for the sky. For sean and kellee glass the value of this session with yoga master Adeyoye Mabogunje is not just the workout. Exhale, downward facing door. But also the fact that they can do it in their own living room. Its 30 minutes to go wherever you are going to go and get ready and then its an hour workout and then its a rush to get home and change and shower. Take dancer clothes. And 485, what he say they would spend for a similar session at a studio, they booked it with just a couple of clicks on an app called stress luck. A fledgling on demand service in washington, d. C. Clients set up accounts and then book fitness and beauty services. Knowing that anyone sent to their home has undergone a careful background check. Check. You know, if somebody said oh thats just a service for rich people, whats your reply to that . We have clients who are teachers, we have clients who are legal assistants, and you know what . Some people will just get it for a special occasion. A happy heart in fact, founder susannah quinn, a mom and former realtor says that though veluxe is still in its startup phase when word got up, she was deluged with requests from both would be clients and job applicants. People want convenience and they want flexibility. Its freedom. It is the uber effect. For the pioneering app that matches people who have cars and time with people who need rides quickly. Usually at or below taxi prices. What uber did is appeal for that need is immediate transit. Ray wang, Constellation Research wrote a new book on digital business. People want things now, they want it at the moment, we have trained customers to be impulsive and the fact that mobile technologies, everyone has a phone, i think the average individual is only three feet from their phone throughout the day. So everybody is getting into the act. Someone wants you to give them a ride. In a recent simpson episodes marge joins one of unubers competitors. Hard to port. And these hungry teenagers made an app just for pizza. Push for pizza. It seems you can get almost anything else you crave. A i could start my day by getting coffee to bring me my favorite brew. And ask for skim milk and they say they will be here in an hour. Wow. Tony chin who is started this service in parts of dc, showed up with a l at t e for 3 over the store price. Perfect. Thank you. Then we summoned task rabbit for some handiwork. Not the ones here but the ones who are actually out over the stairs. Okay. Like changing a hard to reach light bulb and taking some books to good will. Cost . 40 bucks for an hour. All right. And i have it all in here. Finally for less i would pay where i usually have to take my laundry, a driver came to get it, actually he is called a ninja. We kind of like to fly under the radar and make your life as simple and easy as possible. Of course, if you are in San Francisco, needing a dose of medical marijuana just hit the ease app. But the jobs in this new on demand economy are not for workers seeking security and advancement. Thanks a lot so much, take care. This is an opportunity for people to get luck, to get a job they may not have been able to do, on the other hand what happens if they dont have a safety net and that is a societal question that has to be answered. Still, the task rabbit is out of the hat, and we are likely to see many more services that we can summon with a touch of a button. It will ruin your credit score. Mason next, suze orman on what not to do. Mason they say talk is cheap, unless, of course, it is suze orman doing the talking. You know, so many times in life you are told when it comes to your money do, this, do that, do this. Well, this morning, we are going to give you three things that you are never ever to do when it comes to your money. First, you are never, ever to cosign a loan. Dont you think if someone needs you to cosign a loan what that means is that the Financial Institution isnt going to give them a loan because they dont qualify. They dont qualify why are you doing this . When you cosign a loan, it is your loan. You are personally responsible for it. And if the person whos supposed to be making payments on it isnt making payments, you are not going to know. It will ruin your credit score. So under no circumstances you are ever to cosign a loan. Do, do you hear me . Next, you are never ever to take a loan from your 401k. 401ks are protected against bankruptcy. If you are doing so much and you are in so much debt you have to take a loan from a 401k, that means you are close to bankruptcy. You may end up having to claim bankruptcy and your money would have been protected in the 401k, so you are never, ever to do that. And last, but not least, student loans. Student loans are the most dangerous loans out there. They can be discharged in bankruptcy. So youre never to miss a payment of a student loan. It is your number one priority. Never miss a student loan payment and really, when you sum it all up, just dont do anything that you dont understand. And that will keep you out of trouble. Mason advice from suze orman, now to Bob Schieffer in washington for a look at what is ahead on face the nation, good morning, bob, you made some headlines, this week, congratulations. Well i am indeed going to retire this summer and today on face the nation i am going to answer the burning question, who is going to take my place . Then we will talk about the real news with secretary of state john kerry. We will be watching, Bob Schieffer in washington, thanks. And next week here on sunday morning. We head down under with actorer russell crowe. G that a single life can be made better by millions of others. Healthier takes somebody who can power modern health care. By connecting every single part of it. For as the world keeps on searching for healthier. Were here to make healthier happen. Optum. Healthier is here. I love life, but really i love my chicos life. I take good care of myself and i love what i see when i look in the mirror. Ive often been told im the best pair of legs in the room. The so slimming collection only at chicos and chicos. Com. If you want it go out and get it soil is the foundation for healthy plants just like gums are the foundation for healthy teeth. New Colgate Total mouthwash for gum health. It kills germs and forms a protective shield for 45 stronger gums. For stronger, healthier gums Colgate Total mouthwash. Mason we leave you this sunday morning at the Mount Rushmore national memorial, which as it happens appears on the reverse side of the south dakota quarter. Dickerson,. Mason i am anthony mason. Thanks for watching and please join Charles Osgood back here next sunday morning. Captioning made possible by Johnson Johnson where quality products for the American Family have been a tradition for generations captioned by Media Access Group at wgbh access. Wgbh. Org mmmm, they made french toast out of banana bread, then topped it with candied pecans and bananas . Its like a match made in heaven. Like bacon eggs. Oh look, bacon eggs. The new banana bread french toast slam. Dennys. Welcome to americas diner. Im anne makovec. Im phil matier. Im mark kelly. Theres a. Good morning. It is 7 30 this sunday. Thanks for joining us. Im anne makovec. Im mark kelly and we have a lot to cover. An investigation into a utility company, whether its too big to operate safely. We have information on how the huge fines. Were going to check with bay area cities on either side of the water saving spectrum