financially motivated opportunity bunch, get the better of the platforms again. because they seem to bob and weave pretty quickly and effectively and the platforms seem to take a long time to either figure it out or more likely fix it. >> yeah, these people are really, really good at social media. they're very good at internetting. because they've been doing it a long time. so when facebook says or youtube says, we're no longer going to allow anti-vaccination misinformation, all the anti-vaxers on facebook say, now we'll spell vaccine with a 3 instead of an "e" at the end or put the text backward or call it swimming instead of vaccination. and how do you moderate a problem like that. and the answer is, very, very hard with their current content moderators. these platforms need teams of very, very dedicated people who understand the way of anti-vax propaganda flows through their platforms. and experts that i talked to say