Amy Sussman/Getty Images for KROQ
Tyler Joseph and Josh Dun of Twenty One Pilots attend KROQ Absolut Almost Acoustic Christmas 2019 at Honda Center on December 8, 2019 in Anaheim, California.
During a year that felt like it would never end, Twenty One Pilots just scored a Guinness World Record for the longest music video ever.
According to a release from the group’s label, the innovative “Never-Ending” clip for the Columbus, Ohio, duo’s pandemic hit “Level of Concern” has live-streamed for 177 straight days thanks to fan-populated imagery that has kept the visual fresh for half the year.
The constantly surprising clip -- conceived by the group with interactive director Jason Nickel and director Jason Zada -- has cycled in more than 162,000 Skeleton Clique submissions, in real time, live on YouTube. The project launched on June 12 with a global treasure hunt that involved unlocking 20 codes, which in turn each unlocked virtual USB drives through which fans could download a zip file containing images, videos and symbols from the band’s personal phones, leading to more codes needed to solve the ARG game.