With eCommerce on the rise, the growing expectation is that, eventually, everything will be 'shoppable', with everything you see in a video on Instagram or TikTok, or every item you see in a posted image from a Facebook Page, made available for immediate purchase within a few clicks.
And Twitter's also looking to ensure that it doesn't miss the eCommerce boat. Last week, during its Analyst Day presentation, Twitter pointed to various new commerce options in development. And this could be the first one, with a new Twitter card type for eCommerce that adds a large 'Shop' CTA button, linking through to a transaction page.