Twitter is rolling out its Shop Module beginning today
TRENDING TODAY
Twitter has unveiled its new Shop Module, a space in which users can discover, view and shop for products within the Twitter app. It is the platform’s latest investment in commerce capabilities – an area it says it is still exploring.
Twitter is the latest social platform to debut a commerce function, announcing today that it is rolling out its new Shop Module. Just two weeks after announcing it will be sunsetting Fleets – the platform’s short-lived, Instagram Stories-like ephemeral media function – Twitter is tossing its proverbial hat into the increasingly competitive ring of of social commerce.