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U.K.’s Diamond Whites Will Put an Impeccable Smile on Europe’s Face
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In 1969, a Russian doctor, a member of the North Pole expedition, had no other choice but to perform an appendectomy on himself for fear of dying. The nearest settlement was 36 days of non-stop skiing. He stayed alive and became briefly famous. It took him two hours and three non-medical staff to assist him in performing the miracle. That was the 1960’s version of remote medicine bordering on heroism. It’s so different nowadays, safe, and convenient. And affordable, to boot. This story is about the much-dreaded teeth alignment that used to be performed—and sometimes still is—with the help of metal braces. We won’t go into the historical depths of orthodontics for fear of painting a grimmer picture of the earlier methods. Thanks to companies like the U.K.’s Diamond Whites, the business of aligning crooked teeth and whitening the discolored teeth has become elegant, efficient, affordable, and remote.