UAE’s Koita outlines US strategy and new plant-based blend launch – Exclusive interview Part I
UAE-based milk company Koita is aggressively expanding into the US, with a new website, distributor and a plant-based blend going into the new year.
Founded in 2013, the company sells a range of organic dairy milk, dairy-free beverages (plant-based) and lactose-free milk across Middle East, Asia and mostly recently the US.
Koita’s overall sales (online, offline) grew 57% year-on-year despite the COVID-19 pandemic. It recorded 370% year-on-year sales increase from just online sales this year.
The firm saw its biggest sales from plant-based products, following that the lactose-free range. Additionally, sales of cooking creams spike during the pandemic as people were staying home and cooking more.