Australian cosmeceuticals brand Ultraceuticals is moving at full speed with US expansion, with plans to expand nationwide by July, after bouncing back following a series of COVID-19 delays.
Ultraceuticals was founded in 1998, by Australian cosmetic physician Dr Geoffrey Heber. The range encompasses both cosmeceutical-grade homecare and professional in-clinic treatment products.
The product range includes 36 SKUs that address all skin concerns from acne to the signs of premature ageing and sun care. Prices range from USD31 to USD117.
In February, the company expanded into the US after facing setbacks caused by the COVID-19 pandemic.
“The launch into the US market has been planned for several years, and the timing of COVID-19 caused us to pause on-boarding our distributors for nine months,” said CEO Karen Wilkin-Donachie.