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The UAE gift card market has grown rapidly over the recent years as customers increasingly prefer gift cards over conventional gifts.
Also, the growth of e-commerce has opened new horizons for the digital gift card market. The e-commerce market is further expected to grow as consumers continue to shop online and as merchants recognize the need for online presence. Moreover, due to the pandemic, there has been a shift to online shopping. This trend is expected to continue in the long term as consumers prefer more flexible payment options available during online shopping. Retailers are capitalizing on this trend and offering digital gift cards to attract customers and drive revenues.