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This year has forced businesses to get creative and find new ways to reach customers who can't visit brick-and-mortar stores. For many, that's meant an increased social media presence.
Walmart in particular has carved out a niche for itself on TikTok, where it will host a first-of-its-kind livestream shopping event Friday, Dec. 18; tune in today at 8 p.m. ET to join 10 TikTok creators for a one-hour shoppable variety show.
"[This] gives us a new way to engage with users and reach potential new customers, while bringing our own brand of fun—with the help of fashion-loving TikTok creators—to the platform," Walmart's Chief Marketing Officer William White wrote in a blog announcement.