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Five western food brands selling products via livestream

By Megan Tatum2021-02-19T11:16:00+00:00
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it. The phenomenon hasn’t quite taken hold in the UK yet but a lot of familiar brands have been taking advantage of the trend, here are a few examples.
This article is part of
Carrefour
In November and December 2020, French supermarket chain Carrefour teamed up with livestreaming platform Quidol to host an interactive festive shopping experience. Using the platform, the retailer was able to integrate live broadcasts with its own e-commerce site, featuring product demonstrations and the ability for viewers to ask real-time questions and get instant answers from hosts. Plus, time-limited special offers for those that bought directly via the livestream. ....

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In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok

In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok
Walmart is taking its relationship with
TikTok to the next level.
After running hashtag challenges on the buzzy video network and even seeking to take an equity stake in the
Bytedance-owned app alongside
Oracle Walmart said that it would host a first-of-its-kind, shoppable live stream tonight in honor of the holidays. Walmart is calling the event the
Holiday Shop-Along Spectacular, and has piloted the format in collaboration with TikTok.
“During a Walmart livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app’s most popular creators without ever having to leave the platform,” Walmart CMO ....

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Walmart Is Hosting a TikTok Holiday Shopping Event Today

(Photo via Getty Images)
This year has forced businesses to get creative and find new ways to reach customers who can t visit brick-and-mortar stores. For many, that s meant an increased social media presence.
Walmart in particular has carved out a niche for itself on TikTok, where it will host a first-of-its-kind livestream shopping event Friday, Dec. 18; tune in today at 8 p.m. ET to join 10 TikTok creators for a one-hour shoppable variety show.
[This] gives us a new way to engage with users and reach potential new customers, while bringing our own brand of fun with the help of fashion-loving TikTok creators to the platform, Walmart s Chief Marketing Officer William White wrote in a blog announcement. ....

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Walmart, TikTok Partner To Host Shoppable Livestream

Walmart, TikTok Partner To Host Shoppable Livestream
BENTONVILLE (dpa-AFX) - Walmart announced its partnership with video-sharing app TikTok to pilot a shoppable livestream in the United States.
The first-of-its-kind livestream shopping will take place today at 8 p.m. EST on the Walmart profile page on TikTok - the Hottest Place on the Internet, according to the retail giant.
The shoppable livestream is a first on TikTok in the U.S., Walmart noted. During the livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app s most popular creators without ever having to leave the platform. ....

United States , William White , Michael Le , Free Assembly , Hottest Place , Holiday Shop Along Spectacular , Sofia Jeans , Marketing Officer William White , ஒன்றுபட்டது மாநிலங்களில் , வில்லியம் வெள்ளை , மைக்கேல் லெ , இலவசம் சட்டசபை , வெப்பமான இடம் , விடுமுறை கடை உடன் கண்கவர் , சோபியா ஜீன்ஸ் , சந்தைப்படுத்தல் அதிகாரி வில்லியம் வெள்ளை ,

Walmart kicks off sales campaign with Trump target TikTok

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