In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonigh

In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok


In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok
Walmart is taking its relationship with
TikTok to the next level.
After running hashtag challenges on the buzzy video network — and even seeking to take an equity stake in the
Bytedance-owned app alongside
Oracle — Walmart said that it would host a first-of-its-kind, shoppable live stream tonight in honor of the holidays. Walmart is calling the event the
Holiday Shop-Along Spectacular, and has piloted the format in collaboration with TikTok.
“During a Walmart livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app’s most popular creators without ever having to leave the platform,” Walmart CMO

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