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In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok

In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok
Walmart is taking its relationship with
TikTok to the next level.
After running hashtag challenges on the buzzy video network and even seeking to take an equity stake in the
Bytedance-owned app alongside
Oracle Walmart said that it would host a first-of-its-kind, shoppable live stream tonight in honor of the holidays. Walmart is calling the event the
Holiday Shop-Along Spectacular, and has piloted the format in collaboration with TikTok.
“During a Walmart livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app’s most popular creators without ever having to leave the platform,” Walmart CMO ....

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#GAMECHANGERS: under the hood of 2020's most creative TikTok campaigns

#GAMECHANGERS: under the hood of 2020's most creative TikTok campaigns
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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Walmart to pilot test live-streamed video shopping on TikTok – TechCrunch

Walmart to pilot test livestreamed video shopping on TikTok
Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. operations to an American company, per a Trump administration executive order a ban that’s now on pause after multiple legal challenges. Walmart’s interest in TikTok, however, has not waned. The retailer, though seemingly an odd fit for a social network, had seen the potential to attract a younger online consumer through video and, in particular, livestreamed video. ....

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