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Gen-Z and the future of livestream shopping

The pandemic that we are all living through has led to some unexpected outcomes: we now all walk miles on the weekend and our social contact is often limited to video calls. Perhaps the most unexpected outcome; however, is the number of millennials who now find themselves – despite their best efforts –downloading TikTok and spending an inordinate amount of time scrolling through the endless feed of content. ....

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In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok

In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok
Walmart is taking its relationship with
TikTok to the next level.
After running hashtag challenges on the buzzy video network and even seeking to take an equity stake in the
Bytedance-owned app alongside
Oracle Walmart said that it would host a first-of-its-kind, shoppable live stream tonight in honor of the holidays. Walmart is calling the event the
Holiday Shop-Along Spectacular, and has piloted the format in collaboration with TikTok.
“During a Walmart livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app’s most popular creators without ever having to leave the platform,” Walmart CMO ....

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Walmart's latest holiday shopping event is happening on TikTok

Walmart s latest holiday shopping event is happening on TikTok
The retailer is testing a way for people to buy without leaving TikTok.
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- 00:46
Walmart is creating a holiday shopping livestream on TikTok.
Getty Images
TikTok and Walmart are teaming up for a livestream shopping experience on Friday that ll let people shop for fashion items without leaving the popular video app, the retailer said in a blog post.
The livestream is scheduled to start at 5 p.m. PT on Walmart s page and feature 10 TikTok creators for the hour-long variety show called Holiday Shop-Along Spectacular. TikTok users will be able to tap on items they see during the show to add them to a cart and check out. ....

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