Sensory Beauty Has Been Vital For People During the Pandemic — and It's Not Going Anywhere
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Although I'm a beauty editor, my skin-care routine is pared back, I'm fairly lazy when it comes to my hair, and my body-care ritual consists of firm favorite products and not much else; unless I'm testing products for work, that is. But recently, I've found myself using strong-smelling oils, decadently rich body creams, sleep-aiding bath salts, and summery-scented body scrubs to at least mentally take myself on vacation.
I'm not the only one who has adopted a lengthier, more extravagant beauty ritual during the pandemic — and experts are calling the phenomenon "sensory beauty." The trend, which skyrocketed in popularity over the last year, centers around body and skin-care products that appeal to your senses — touch, scent, and sight — to evoke feelings and emotions that are oftentimes calming or grounding.