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Summary:
What would a terrific hybrid virtual event look like? Is it viable to combine virtual and on-the-ground events? Here's nine tactics that could spark hybrid events - and some thoughts on how events may evolve this year.
Before the holidays, I asked an event organizer about his plans for 2020. The question jumped out:
What would a truly hybrid event look like?
Now, let's not get ahead of ourselves. Events will be purely virtual for a while longer - arguably quite a while. Too many vendors have on the ground events scheduled for the first half of this year - as if they can't wait to get the awkwardness of the virtual event learning curve behind them. That's the wrong outlook.