Why Greene King's small, but perfectly formed, internal comms team triumphed
With two-thirds of their colleagues furloughed, Greene King's remaining three-man comms team worked to share information with all 38,000 colleagues openly, honestly and speedily
Just one week before the UK went into
lockdown, the management of Greene King launched a new corporate purpose for
the pub chain.
Plans to cascade
We Pour Happiness into Lives down
through Greene King were put on hold as all its 1,700 pubs closed and almost
all its 38,000 staff were furloughed virtually overnight from 6 April.
The communications team was also impacted. It shrank to just three people,