With Two New Imprints, Quarto Is Ready for Summer Reading
The revival of Ivy Kids and the launch of Happy Yak see Quarto embracing sustainability and joyful reading
Apr 19, 2021
Just in time for summer vacation, Quarto is meeting the needs of our youngest readers with two dynamic children’s book imprints. The company’s Ivy Kids line of children’s books is relaunching in 2021 with a renewed focus on ecological content—and a smaller carbon footprint to match. Meanwhile, Happy Yak is a new imprint specializing in books for children up to age seven.
Both the newly repositioned Ivy Kids and Happy Yak aim to stand out in the marketplace through distinctive books with content uniquely geared to their target readerships. Ivy Kids will continue to produce its signature books, which encourage thinking, playing, and creating. But the imprint is changing its methods of production to become fully sustainable. Ivy Kids has switched to 100% recycled materials and is partnering with a printer based in the United States. Additional changes to the refashioned Ivy Kids include minimizing its environmental impact by maintaining a boutique list and focusing on a small number of titles each year.