WPP partners with Google Cloud to power-up generative-AI driven marketing | News

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Related Keywords

Las Vegas ,Thomas Kurian ,Stephan Pretorius ,Google ,Cola Company ,Google Cloud ,Cloud Next ,Coca Cola Company ,Creative Studio ,Using Gemini ,Universal Scene Description ,News ,Advertising ,Technology ,App ,Enerative Ai ,