Telstra celebrates Australia in first brand campaign since 2016
Telstra is highlighting its role in the community through a new advertising blitz across television and outdoor media.
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Telstra is pushing its role in the Australian community and the role of connection in its first brand campaign since 2016, just months after the telco was fined by the regulator for breaching customer rights.
The campaign introduces the new tagline of “Australia Is Why” and highlights Telstra’s work in sustainability, sponsorship, connectivity and community.
Telstra chief marketing officer Jeremy Nicholas said the campaign demonstrates the role the telco plays in Australian society “around driving our economy forward”.
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MELBOURNE, July 8, 2021 /PRNewswire/ After an extensive and competitive pitch process, ENGINE, a global, full-service media and marketing services company, has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first National Gambling Self-Exclusion Register. The final product will allow people to self-exclude from all licenced online and telephone betting services, such as those offering betting on horse racing and sports, in a single process.
ENGINE Australia’s MD, Craig Young said, We are delighted to be able to help bring the Government’s vision for a national gambling self-exclusion register to life and look forward to bringing our experience delivering GAMSTOP (UK) to help Australians.
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The Australian Communications and Media Authority (ACMA) has found Telstra kept nearly 50,000 customers on NBN plans at speeds it could not provide.
Before we get into this, it’s worth noting that the issue of not being able to reach the speeds promised isn’t rare or exclusive to Telstra. Many different factors can contribute to speed degradation that isn’t the fault of a telco.
But unfortunately, the issue can’t be identified until after a connection has been installed, which is why it’s so important that customers are notified promptly after the fact.
In a statement on Wednesday, ACMA clarified that Telstra kept 49,092 customers in the dark about the situation, failing to notify them that they could downgrade to a cheaper policy at speeds the company’s copper could actually meet.