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Subject: Donors Return to Pre-Covid Giving; 90% of Rich Gave Last Year; How to Combat Falsehoods
Frederic J. Brown, AFP, Getty Images
Good morning.
A picture of what’s next for charitable giving came into clearer focus this week with two new reports.
Even as nonprofits feel stretched to meet increased demand and the costs of moving more programs online and other shifts required by the crises of the past year,
donors are returning to their old ways and supporting the organizations they once did at similar levels, according to GivingTuesday’s research arm. Especially likely to suffer as a result: social service organizations, which probably won’t keep reaping dollars at the same pace as last year.
Ramadan drives donations, memberships to giving circles
HALELUYA HADERO, AP Business Writer
May 14, 2021
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People participate in an Eid al-Fitr ceremony in Overpeck County Park in Ridgefield Park, N.J., Thursday, May 13, 2021. Millions of Muslims across the world are marking a muted and gloomy holiday of Eid al-Fitr, the end of the fasting month of Ramadan - a usually joyous three-day celebration that has been significantly toned down as coronavirus cases soar.Seth Wenig/AP
Sahina Islam can still recall the day when she heard an elderly Pakistani couple got kicked out of their New York City home by their son-in-law and were sitting near John F. Kennedy International Airport, stranded and with nowhere to go. The incident led Islam and five friends to help the couple find a place to stay and more generosity followed.
Haleluya Hadero
People participate in an Eid al-Fitr ceremony in Overpeck County Park in Ridgefield Park, N.J., Thursday, May 13, 2021. Millions of Muslims across the world are marking a muted and gloomy holiday of Eid al-Fitr, the end of the fasting month of Ramadan - a usually joyous three-day celebration that has been significantly toned down as coronavirus cases soar. (AP Photo/Seth Wenig) May 14, 2021 - 11:59 AM
Sahina Islam can still recall the day when she heard an elderly Pakistani couple got kicked out of their New York City home by their son-in-law and were sitting near John F. Kennedy International Airport, stranded and with nowhere to go. The incident led Islam and five friends to help the couple find a place to stay and more generosity followed.
Study Shows Affluent Americans Changed Giving Behavior
May 13, 2021
Americans’ generosity didn’t waver during the 2020 phrase of the COVID-19 pandemic but there were dramatic shifts in behavior. Near 90% of affluent Americans gave to charity during 2020 and 47% donating to charitable organizations or financially supported individuals or businesses in direct response to the pandemic.
The behavioral shifts were seen in an increase in supporting local community needs, an increase in unrestricted gifts to a variety of nonprofit organizations, and, an increase in virtual interactions between nonprofits and donors.
Those are some of the preliminary findings from the “2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households,” a nationwide survey of more than 1,600 affluent households, conducted in collaboration with the Indiana University Lilly Family School of Philanthropy at IUPUI. “Affluent Households” is defined for the study as a net