THE ANTHONY JOSHUA GLO STORY: I was hungry for success
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By Princewill Ekwujuru
There are ways campaigns build businesses and engender success through captivating storytelling as today’s consumers are fast-paced, overloaded with information, and short on time.
Customers today quickly go over content, interact with chatbots, and gravitate toward convenience.
Roughly half of the world’s consumers’ are dedicated to content consumption. In this new reality, it is imperative that brands humanize and connect with their audiences in more meaningful and subtle ways.
The one meaningful way is storytelling through commercials as several researches show that messages delivered as stories are more memorable and effective.
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TVCs: On Glo’s persistence about the spirit of a true Nigerian TVCs: On Glo’s persistence about the spirit of a true Nigerian
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ROTIMI IGE, in this feature, x-rays telecoms company, Globacom’s television commercials (TVCs) and how they have, over the years, impacted Nigerians all over to rule their world.
Days before Anthony Joshua’s fight with Bulgarian challenger, Kubrat Pulev, Globacom released a television commercial, ‘Heart of a Champion’ with the highly inspirational message, “Champions go the distance and they go further”. The advert featured the Nigerian-born British boxer who is a Glo brand ambassador. “I was born hungry for success, it’s the Nigerian way’, Joshua said in the clip. When Joshua knocked out Pulev in the ninth round of the fight held at SSE Arena in London, he received accolades from all over the world.