Page 13 - உலகளாவிய நிர்வகித்தல் இயக்குனர் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Harmony between social and programmatic can be rare. However, the teams behind the channels often have the same goal: delivering the best media experience to engage customers and drive purchase intent. Havas Media Group (HMG) announced that it has formed a partnership Spaceback, the social display platform, to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. This will benefit clients as the agency begins to integrate social and programmatic. By capitalising on the effort and investment put into messaging and creativity for social and translating it across programmatic, this partnership changes that. Programmatic activation increases the scale of paid social investment, benefitting from real-time engagement insights and amplifying high-impact units at speed across display and

Casey saranJames gyngellHavas media groupPartnerships at havas media groupMedia groupGlobal managing directorவழக்கு சரண்ஹவாஸ் மீடியா குழுகூட்டாண்மை இல் ஹவாஸ் மீடியா குழுமீடியா குழுஉலகளாவிய நிர்வகித்தல் இயக்குனர்