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How Bed Bath & Beyond Is Taking on Amazon The retailer s new product line is aimed at bargain hunters, with items starting at $1. If you love great bargains, Bed Bath & Beyond is promising to set your frugal heart aflutter. The retailer has rolled out a new product line Simply Essential that includes 1,200 items at value prices. Bed Bath & Beyond says the products will be available in five categories: Bed Organization The products are being pitched at customers who “are seeking value-based options at everyday low prices,” the retailer says According to a Bed Bath & Beyond press release: “All products within the Simply Essential line are priced with value in mind, starting at $1 for kitchen basics, such as ladles and serving spoons and $5 for pillows. In fact, the entire line is priced under $200, with many products under $50.”

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