TikTok hit with consumer, child safety and privacy complaints in Europe
TikTok is facing a fresh round of regulatory complaints in Europe where consumer protection groups have filed a series of coordinated complaints alleging multiple breaches of EU law.
The European Consumer Organisation (BEUC) has lodged with the European Commission and the bloc’s network of consumer protection authorities a complaint against the video-sharing site, while consumer organisations in 15 countries have alerted their national authorities and urged them to investigate the social media giant’s conduct, BEUC said today.
The complaints include claims of unfair terms, including in relation to copyright and TikTok’s virtual currency; concerns around the type of content children are being exposed to on the platform; and accusations of misleading data processing and privacy practices.
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The European Consumer Organisation (BEUC) filed a complaint with the European Commission (EC) accusing TikTok of violating several consumer privacy and child safety regulations, and seeking an investigation of the app’s policies.
Citing its own research, BEUC alleged TikTok’s terms of service, data and virtual currency policies were all either unclear, unfair or misleading. It added the app failed to protect children from hidden advertising and harmful content.
TikTok should “properly inform consumers about its business model and data processing activities and stop imposing unfair terms and practices on its users”, BEUC argued.