Integral Ad Science Acquires Amino Payments
Further invests in ad verification and transparency for programmatic buying with Total Visibility
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NEW YORK, Jan. 14, 2021 /PRNewswire/ Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular
Total Visibility product which provides insight into digital media quality and corresponding supply path costs.
(PRNewsfoto/Integral Ad Science, Inc.) Programmatic advertising continues to grow at a tremendous pace, and with this acquisition we re bringing comprehensive transparency to the entire industry, said Lisa Utzschneider, CEO, IAS. By welcoming Amino Payments to IAS, we will unleash the full po
FreshBooks Founder Mike McDerment Passes the Torch to New CEO, Don Epperson
January 14, 2021 11:30 ET | Source: FreshBooks FreshBooks Toronto, Ontario, CANADA
Toronto, Canada, Jan. 14, 2021 (GLOBE NEWSWIRE) FreshBooks, the #2 small business accounting software in America, with paying customers in 100+ countries, today announced the appointment of Don Epperson to Chief Executive Officer. Founder, Mike McDerment, currently serving as Chief Executive Officer, will continue as Chair of the Board and an active member of the executive team. These changes are effective immediately.
“Over the last 24 months, Don and I have built an incredible partnership. The next two years are on track to be FreshBooks’ best, in large part thanks to Don. I cannot imagine a better way to set FreshBooks up for continued success than appointing Don to Chief Executive Officer” said McDerment, who founded the company in his parents’ Toronto base
Amino Payments acquired, 3 years after its high-profile debut - Philadelphia Business Journal bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.
Exclusive: It takes a bot to catch a bot, says advertising chief
Mayfair-based Nick Morley, EMEA Managing Director at Integral Ad Science
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big year for digital advertising as the pandemic forced businesses and consumers moved online.
City A.M. spoke with Mayfair-based Nick Morley, EMEA Managing Director at online ad verification giant Integral Ad Science, which analyses the value of digital advertising placements.
UK recovery
2020 was a record year for online content consumption, but also a rise in hate speech and misinformation. “Combined with privacy concerns and the deprecation of third-party cookies, advertisers have had to adapt and innovate like never before,” Morley said.
Details 12 January 2021
Headlines shouting about the brisk rise of Telegram and Signal emerged over the past few days after rival WhatsApp updated its terms of service asking users to allow its parent Facebook and its subsidiaries to collect user data, phone number and location. While the content of the messages are said to remain encrypted, the data collected would presumably allow for more targeted advertisements on the Facebook owned platforms and allow the network to invest more into areas such as eCommerce.
According to reports on Reuters, these privacy concerns have led to more than 100,000 users installing Signal across app stores such as Apple and Google and telegram saw over 2.2million downloads, according to Sensor Tower. Sensor Tower also added that new installs of WhatsApp fell 11% in the first seven days of 2021 compared with the prior week. Meanwhile, the privacy concerns saw Turkish anti-trust officials to launch an investigation