Exploring media viability after Covid-19
Monday February 08 2021
Uganda Broadcasting Service (UBS) was the first radio station to be established in Uganda in 1954 by the British government to accelerate colonial administration in the country.
The television branch of UBS was established the following decade in 1963. The two branches monopolised airwaves for about four decades.
Over these years, the subject of media viability was never a serious issue, since the only two broadcasting houses were state-owned.
However, the broadcasting industry dramatically changed after the liberalisation of the airwaves in 1993. This new development saw private entrepreneurs establish commercial radio and television stations.
Currently, Uganda has about 250 licenced radio stations and more than 40 television stations.
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