Gossip Cop
Last Updated: May 21, 2020
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In an Apple commercial that was on heavy rotation last fall, people go around telling strangers intimate information about themselves. “I browsed eight sites for divorce attorneys today,” a guy shouts to a bus full of passengers. A beautiful woman informs a passerby, “My home is in 1,000 feet.” A man in a bathroom stall announces, “I’m currently reading an article titled ‘10 Ways to Keep Sweaty Hands From Holding You Back.’” Finally, you find out what it’s selling: Apple’s privacy protections. “Some things shouldn’t be shared,” reads white text on a black background. “iPhone helps keep it that way.”
A “business” under the CCPA also must satisfy additional requirements modified by the CPRA as follows: annual gross revenues in the preceding calendar year in excess of $25 million and buys, sells, or shares personal information of 100,000 or more consumers or households”