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Website duplication, in which content is lifted wholesale from a website and hosted elsewhere without permission, could be costing UK news publishers millions in lost revenue and resources.
It’s a problem that appears to be growing, but one which many news publishers may be unaware is affecting them.
While some news outfits complain about their stories being “ripped off” when they appear in rival titles without sufficient credit, website duplication takes copyright theft to a more serious level.
One national newsbrand, which Press Gazette has been asked not to name, had its entire website cloned and hosted at a web address that was just one letter different from the original website. The fake site, which Press Gazette has seen in an image, could easily have been mistaken for the real thing.
85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near Covid-19 Conspiracies
A significant majority of respondents (89%) said that hate speech had increased online over the last year. Highlighting the brand safety risk of such content, 72% of respondents felt hate speech should be blocked by advertisers, one of the two highest responses for blocked categories. The majority of respondents also said advertisers should block pornographic content (73%), violent content (68%), illegal drug-related content (66%), and unsafe or hacked websites (59%). The past year has brought forth the four horsemen of toxic content into the advertising ecosystem: death, lies, political poison, and hate speech, said
In today’s ExchangeWire news digest: the EU Commission confirm that they are examining Google’s decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and Deloitte finds that UK publisher revenues increased over Q4 2020.
Google’s deprecation of third-party cookie under EU antitrust scrutiny
Google’s plan to terminate third-party cookies on Chrome is being investigated as an antitrust concern, the European Commission confirmed on Friday (23
rd April). The EU regulator stated that “Google’s proposals to deprecate third-party cookies are within the scope” of their investigation into the tech giant’s use of data to power their ad tech business.