Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate
Disclosure labels such as advertisements, ads, sponsored, collaboration, partnership, employee, and free gift can be used by influencers. By Tasneem Akolawala | Updated: 28 May 2021 19:01 IST
ASCI’s influencer advertising guidelines will reportedly come into effect June 14
Highlights
ASCI advises influencers to review products before promoting them
ASCI says disclosures to be mandatory on freebies as well
Advertising Standards Council of India (ASCI) has released new guidelines for influencer advertising on digital media platforms like Instagram. The new guidelines suggest that all promotional content published by social media influencers or their representatives must carry a disclosure label that clearly identifies it as an advertisement. Furthermore, it urges influencers to do fitting due diligence about products or services they pro
Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social
The crass race for bottom lines and business just hit a new low. In what has come to light, certain social media influencers are charging money for amplifying SOS messages and queries. Yes, which means they ll put in a word for oxygen or plasma or ICU bed and save someone on deathbed if they get paid for it. The price allegedly depends on the number of followers they command on primarily three platforms Instagram, Twitter and Facebook.
A report by Medianama says that many of such influencers are associated with The Indian Influencer Network (IIN), a platform that lets one hire digital influencers across India and has a network of 15,000 plus influencers spread across 65 cities.