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Generations Have Different Ideas Of Charity ‘Impact’
June 9, 2021
What is “charity impact?” If you don’t know, you’re not alone. Almost half of American adults surveyed (47%) are unclear about what that phrase means, according to research released today by the Better Business Bureau’s Wise Giving Alliance (Give.org).
The remaining 53% of respondents who claimed they know what a charity means when talking about “impact” varied, depending on their generation. Among Gen Zers, “organizations reaching defined goals” was most popular (40%) when asked to consider possible definitions of “charity impact.” Millennials were most likely to select “how efficient the organization was in its spending” (27%) and Matures most frequently selected “the quality of programs” (26%).
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COLORADO SPRINGS, Colo., May 28, 2021 /PRNewswire/ Today is World Hunger Day, when we take time aside to reflect on the global crisis of hunger – recognizing that nearly 790 million people experience chronic hunger – and celebrate sustainable solutions to poverty and hunger.
Marie and her son share a meal outside of their home in Rwanda
This past year, the pandemic created a dire situation regarding hunger and malnutrition. As early as July of 2020, the UN s Lancet Journal shared that virus-linked hunger had led to 10,000 additional child deaths each month. And according to a recent UN report, at least 155 million people faced severe hunger in 2020, experiencing crisis, emergency, or catastrophe/famine levels of food needs, approximately 20 million more people than last year. Of that 155 million, 133,000 people required urgent food to prevent death from starvation.