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Report: Consumers face challenges using chatbots to resolve queries

Report: Consumers face challenges using chatbots to resolve queries
thestar.com.my - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestar.com.my Daily Mail and Mail on Sunday newspapers.

49 per cent of the surveyed pool have a reliance on Ayurveda to meet their immunity needs, says dentsu India s Data Sciences Division

You ll be hearing a lot about Rediffusion & Everest in the next few months:Sandeep Goyal

You ll be hearing a lot about Rediffusion & Everest in the next few months:Sandeep Goyal
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

iProspect s Future Focus 2021 study explores intersection of consumer attention, commerce and data | Digital

linkedin iProspect has launched the sixth edition of the ‘Future Focus 2021: Brands Accelerated’ report. The study aims to guide marketers looking to explore the latest consumer and industry advancements for brand growth, aiming to dive deep at the intersection of consumer attention, commerce and data. The 2021 edition carries responses from over 200 brand marketers across 29 countries.     The report states how convenience and relevancy of media to the consumer is key, as 61% of marketers suggest that building a highly convenient experience for the consumer is the most powerful lever to generate business growth.   The findings reveal that approximately 42% of marketers believe that the linear path to purchase is still as relevant today, despite the rise of digital, whereas 32% of marketers feel that expanding commerce capabilities is important for the 2021 roadmap. However, 26% of respondents see this as one of the most difficult challenges to

IPL s revenue from off stadium promotions likely to get hit amid Covid curbs

Updated Apr 08, 2021 | 09:40 IST Although IPL s broadcasting rights are with Star Sports, the league also derives a chunk of its revenues from out-of-home viewership for which brands had forged tie-ups. Representational image  New Delhi: Indian Premier League (IPL), which starts from tomorrow (April 9), likely to see significant decline in its out-of-home revenues as brands are pulling out of co-promotions and off stadium marketing activities they had inked with bars, clubs and restaurants for live screenings of matches amid the second wave of Covid-19, the Economic Times mentioned in a report citing industry executives. Although IPL s broadcasting rights are with Star Sports, the league also derives a chunk of its revenues from out-of-home viewership for which brands had forged tie-ups.

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