NCBA Partnership has allowed Beef Checkoff to jump into the world of ecommerce and encourage consumers to cook with beef.
Jan 14, 2021
Chicory, the leading digital shopper marketing platform, and the National Cattlemen s Beef Association (NCBA), a contractor to the Beef Checkoff program and manager of the Beef. It s What s for Dinner. brand, are partnering to raise the profile of beef to American consumers and accelerate ecommerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners. To accomplish both goals, Beef. It s What s For Dinner. leveraged Chicory s Digital Shopping Aisle experience for two media campaigns, as well as shoppable recipes on BeefItsWhatsforDinner.com.
DUBUQUE, Iowa – The upcoming virtual Driftless Region Beef Conference will host speaker Dr. Brenda Boetel. Dr. Boetel is the University of Wisconsin-River Falls Professor and Department Chair of Agricultural Economics and UW Madison Division of Extension Agricultural Marketing Specialist. Iowa State University Extension beef specialist Denise Schwab said Boetel will give viewers an insight on current market trends and the 2021 agricultural market outlook.
“The market outlook provides producers with market insight to make best management practices, and as 2020 markets have shown, it can be challenging to anticipate what future markets may have in store,” Schwab said. “The market outlook allows producers to prepare by having a better understanding of what the markets may have to offer and when may be the best time to buy or sell, as well as by considering different risk management options for alternative price scenarios.”
Chicory’s first-to-market Digital Shopping Aisle solution enables commodity-focused groups to equitably represent beef manufacturers.
Digital shopper marketing platform Chicory has teamed up with the National Cattlemen’s Beef Association (NCBA) on a digital effort to raise the profile of beef to U.S. food retail consumers and accelerate e-commerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners.
To accomplish both goals, Beef. It’s What’s For Dinner. leveraged Chicory’s Digital Shopping Aisle experience for two media campaigns, as well as shoppable recipes on BeefItsWhatsforDinner.com.
“At a time when more people are shopping online than ever before, this partnership has allowed us to jump into the world of e-commerce and encourage consumers to enjoy delicious beef for dinner,” said Bridget Wasser, senior executive director of product quality at the National Cattlemen’s Beef Association, a contractor t
EPA Administrator-designate Michael Regan shares his grandfather was a small diversified farmer.
EPA Administrator-designate Michael Regan hosted a virtual roundtable Jan. 5 with more than 16 members of the Ag CEO Council and staff, composed of leaders of some of the largest agriculture and farm organizations in the U.S. The leaders were briefed on the next administration’s plans to work with agricultural leaders to promote healthy and secure food supplies, clean air and clean water.
The Ag CEO Council discussed the need for a strong ag liaison at the EPA and reiterated that U.S. agriculture needs to be part of the global climate solution, committed to ongoing work in conservation and sustainable practices. Members also emphasized the importance of adequate EPA staff and funding to meet deadlines for pesticide registration decisions, among other critical EPA functions.
Pierre, SD, USA / DRGNews
Jan 7, 2021 6:52 AM
President-elect Joe Biden’s pick to lead the Environmental Protection Agency met with farm group leaders Tuesday. Michael Regan, the EPA Administrator-designate, hosted a virtual round table with more than 16 members of the Ag CEO Council and staff. The Biden transition team says Regan reiterated President-elect Joe Biden’s commitment to working with agricultural leaders to promote healthy and secure food supplies, clean air, and clean water. They also discussed how the incoming Biden-Harris Administration wants to work closely with farmers to find “practical, common-sense solutions to environmental challenges.” They also discussed how the incoming administration can create jobs and expand economic opportunities in rural communities through the Build Back Better plan, and to “harness the ingenuity of farmers and ranchers to promote clean energy and tackle climate change.” The meeting included American Farm Bureau Federatio