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There are promising signs that in-person meetings will return soon as Europe subdues the coronavirus pandemic through mass vaccination. But there will be one crucial difference from how events were staged pre-pandemic. In future, many are expected to be hybrid: some participants will attend face to face, others virtually.
Hybrid events were emerging as a trend even before coronavirus, thanks to improving technology, but now they are set to accelerate rapidly. One survey published earlier this year by etc.venues found that 73 per cent of event planners tip the hybrid model to become more common.
“The reality is that post-pandemic we are going to have a split audience,” said Mike Piddock, CEO of virtual event technology provider Glisser, at the Institute of Travel Management’s (virtual) annual conference last month. “Some people are going to want to be there in person and some will want to remain virtual. Maybe they are continuing to shield or feel vul
This year saw a record number of submissions and involvement from individual UK agencies.
The ceremony will take place at Tobacco Dock on 1 July. If you are looking to come and support our finalists, then there is no better time to
book your tickets as our early bird offer is still open until 14 May.
Jack Newey, event director, CNAA, said: “After such a tough year for the industry, we at
Conference News have been overwhelmed seeing the number and quality of entries that were put forward for this year’s awards. It’s a true testament to the resolve and agility of so many amazing agencies that managed to find solid business solutions amidst the chaos of 2020.”
This year saw a record number of submissions and involvement from individual UK agencies.
The ceremony will take place at Tobacco Dock on 1 July. If you are looking to come and support our finalists, then there is no better time to
book your tickets as our early bird offer is still open until 14 May.
Jack Newey, event director, CNAA, said: “After such a tough year for the industry, we at
Conference News have been overwhelmed seeing the number and quality of entries that were put forward for this year’s awards. It’s a true testament to the resolve and agility of so many amazing agencies that managed to find solid business solutions amidst the chaos of 2020.”